Hi-def discs still have a long way to go before they become mainstream, but the pace is certainly picking up for Blu-ray. According to the Blu-ray Disc Association, Europe has now seen a total of 2.37 million Blu-ray discs sold, passing the significant 2 million unit milestone. Those 2.37 million units are split up amongst roughly 34,000 Blu-ray standalone players sold so far, though that does not factor the use of the PlayStation 3 for playback, which we believe is obvious contributes greatly to the number of movies sold.

Demand for Blu-ray is increasing, too, and the more time it passes the more it appears as it will become the de facto HD standard going forward. This is despite the steep cost in purchasing Blu-ray equipment, suggesting that if vendors selling players were to drop prices they might see an overwhelming demand.