Since the launch of the PlayStation 3, rumors of price drops have come and gone more than a dozen times, probably because it's always remained as the most expensive of the three current generation consoles.

And yet again, analysts are predicting that Sony may be getting ready to implement a price cut for the console. Rumored to be around $100, it would put the console neck and neck in terms of price with its closest competitor, the Xbox 360. If true, the announcement is expected to come within the next few days.

We have to agree that Sony has to do something with the PS3 considering they are more than just "behind" their competitors, and they can no longer blame it on game selection. That said, Sony has so far discarded the option. Whether they have changed their stance, or are analysts incorrect once again, we will found out soon.