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BlackBerry is in a tough spot, with consumers leaving the brand faster than a burning platform, and with carriers now turning a cold shoulder to the once dominant smartphone vendor, what's a company to do? Well, for now, it seems, you keep pumping out new phones that you hope consumers will adore.
And that's what BlackBerry has done with the newly released Z30. The phone, which is the follow-up to the Z10, is another attempt by BlackBerry to produce a modern device that does away with its old 'business only' image and hopes to appeal to those who want a touchscreen device. This new appeal comes on the back of BB10, which I noted was far from perfect the last time I reviewed a device running the refreshed OS. With the Z30 running an updated version, it will prove to be a good testament to see if BlackBerry has been able to refine its OS or if the company is still residing on the values of yesterday in hopes of making it successful tomorrow.
The Z30 is for sale on Verizon with a two-year contract price of $199.99 or an off contract price of $549.99.
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