Google has agreed to purchase music streaming service Songza. Terms of the deal weren't disclosed although earlier rumors pegged the purchase price around $15 million. That was before others became interested in the company which likely raised the price considerably.
In a Google+ post on the matter, the search giant said they aren't planning any immediate changes to Songza so it'll continue to work like usual for existing users. Over the coming months, however, Google will explore ways to bring Songza technology to Google Play Music, YouTube and some of their other products.
For those unfamiliar with the service, Songza presents users with a list of Concierge “situations” and asks you to pick the appropriate situation for the type of music you are interested in listening to.
The idea is to serve up the perfect playlist based on what you happen to be doing at any moment, the date, time, weather and several other factors. These playlists are curated by real people (around 50 or so to be exact) whose sole job is to pick music you might like.
The music streaming specialist will remain in its current office in Long Island City for a few more weeks before moving to Google's New York City headquarters. Google didn't reveal the fate of current Songza staff so it's unclear whether the existing team will stay on with the search giant or get the boot.