Microsoft started selling the Xbox One without the Kinect on June 9 at a $100 discount. Since that time, the Redmond-based company has seen sales more than double in the US according to a press release on the matter.

Sales figures are based on retail calendar and sold through numbers as opposed to shipments to retailers.

The vanilla Xbox One sells for $399, the same price the PlayStation 4 launched at late last year. Since that time, Sony has been handily winning the next generation console war in terms of systems moved primarily because it was $100 cheaper.

In addition to saving some cash by not buying the Xbox One with Kinect bundle, gamers will also realize better system performance. Microsoft pointed out last month that disconnecting the Kinect will boost GPU performance by as much as 10 percent. Considering the Xbox One is already struggling to keep up with the PlayStation 4 in terms of pure power, even a small performance boost could go a long way.

Back in April, Microsoft said they'd shipped 5 million consoles to retailers versus the 7 million PlayStation 4 consoles that Sony said they'd sold to consumers in roughly the same time span.

With Sony and Microsoft now on even playing fields in terms of price, prospective buyers will need to pick a camp based on other criteria like game lineup (or just buy both consoles).