AT&T in response to similar moves from its competitors resurrected its unlimited data plan earlier this month. Now, just 10 days later, the nation's second largest wireless provider is revamping its offering.
As highlighted in our recent comparison, AT&T's unlimited plan was the most expensive among the big four carriers and offered fewer perks (tethering was not included, for example). Its new plans should put the provider in a better position to compete with the likes of Verizon, Sprint and T-Mobile.
Beginning this Thursday, AT&T customers will be able to choose between two new unlimited plans.
The first plan, dubbed AT&T Unlimited Plus, starts at $90 per month for a single line (after a $5/month discount for signing up for AutoPay and paperless billing) and includes unlimited talk, text and data (22GB of high-speed data that slows once the allotment is exhausted) as well as 10GB of high-speed mobile hotspot usage (speeds drop to 128kbps once the 10GB bucket has been burned through) and high-definition video.
Pricing for two lines is set at $145 with each additional line above that tacking on $20 more per month. The Unlimited Plus plan also affords a $25 per month credit toward DirecTV and DirecTV Now service.
AT&T Unlimited Choice, meanwhile, starts at just $60 per month for a single line and includes unlimited talk, text and data although the latter is capped at a max speed of just 3Mbps for the first 22GB and slows down even further once this bucket is exhausted. Video streams are also capped at standard-definition, or 1.5Mbps (480p).
Adding a second line bumps the price up to $115 per month with each additional line adding another $20 per month.
Lead image courtesy Danny Moloshok, Reuters