ARM’s stiff upper lip trembles at Chipzilla’s Medfield

By Archean
Jan 18, 2012
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  1. A view point about what Medfield did and why ARM is feeling the heat already, and Joel summed it up nicely :


    What Medfield did do was punch a giant hole in the myth that Intel couldn’t make a smartphone chip — and we think that’s ultimately what East is so upset about ..... Previously, ARM had the luxury of giving lip service to the idea of Intel as a competitor while comforting itself on cold, lonely nights with Moorestown’s power consumption figures. Sure, Intel was doing a 32nm Atom, but it was saddled with the x86 ISA (as represented below). ARM, in contrast, was Scarlet Johanssen, all beautiful power curves and RISCque expanses of skin.

    [​IMG]

    Now that Intel’s in the ring, future devices from the top ARM vendors will have to compete on their merits against the most advanced foundry in the world. ARM will try to focus the debate on the question of architectural efficiency, but that ship has sailed. Whatever small differences favor ARM, the company will need them to offset Intel’s manufacturing lead. The slide above applies just as much to the smartphone market as it does to the server and home PC segments of previous decades. The criteria have changed, but Intel’s strengths are hard to counter over the long term.
  2. dividebyzero

    dividebyzero trainee n00b Posts: 4,700   +586

    Joel, I think you'll find
  3. Archean

    Archean TechSpot Paladin Topic Starter Posts: 5,988   +66

    Indeed, thank you for the correction Chef :)
  4. dividebyzero

    dividebyzero trainee n00b Posts: 4,700   +586

    Intel's confidence seems justified on what I've seen of Medfield so far. Should give TI, Qualcomm etc something to think about as the platform matures.
  5. Archean

    Archean TechSpot Paladin Topic Starter Posts: 5,988   +66

    Exactly, I remember reading someone's comment suggesting Intel should buy an GPU unit like e.g. Imagination's PowerVR, and I think it is a pretty decent idea, it will allow them to get a hold in this area as well.


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