The thread still chugging along. Thanks to Boilerhog146 and JC713 for indirectly alerting me to a point that should be clarified. Just for the record, you won't find a single reference from me that CUDA dev is/was the main focus (You intimated that from the PC Gamer article I assume). My point was/is that it CUDA development represents a significant segment of sales. Just to illustrate, Blender now has full development of its kernel incorporating Compute Capability 3.5, specifically targeting Tesla and Titan. Unsurprising since GK 110 is the only GPU with Compute 3.5. For some (and this from the blenderartists forum for example) the 780 just doesn't cut it.