The GeForce RTX 4060 launch at a Japanese store attracted just one buyer, again

[midian182]

Facepalm: In a case of history repeating itself, the launch of the Nvidia RTX 4060 graphics card in Japan saw just a single person turn up at one retailer to buy the GPU. But given the card's reception, this isn't entirely surprising.

The $300 RTX 4060 arrived yesterday to a resounding "meh" from most reviewers; we awarded it a score of 70, noting that it offers no better value than the Radeon RX 7600, and is even worse value than AMD's card for those who don't care about Nvidia tech like Frame Generation.

In Japan, where the sales embargo usually lifts at 10 pm, the once familiar sight of people lining up to secure a new card was replaced with the sad image of a single person waiting at one of the country's big PC stores.

Local news publication Hermita_Akiba tweeted an image of the sole gamer buying an MSI Gaming X model of the GeForce RTX 4060. He said that he was upgrading from his GTX 1060, which remains the second-most-popular graphics card in the Steam survey. Still, the RTX 4060 obviously offers a huge jump in performance, but he might have been better off opting for a cheaper product.

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– ã¨ã«ãÂÂã¿ã¼ã¸ãÂ¥ç§Â�'�åÂÂç·¨éÂÂé¨ (@hermita_akiba) June 29, 2023

Another Japanese PC store, PC Studio, looked equally desolate when the RTX 4060 launched.

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– Mæ°Â ã¢ãªã±ã³èªä½ÂPCãÂÂã§ãÂÂãÂÂãÂÂã­ã« (@akiba_ten_M) June 29, 2023

This sort of thing is becoming commonplace in Japan. When the RTX 4060 Ti, which we really don't like, arrived in May, just two stores opened in Tokyo's popular Akihabara shopping district for the card's launch, with only a single person turning up to buy a card – one of the stores had zero buyers.

As per our review, the RTX 4060 isn't as egregiously poor as the 4060 Ti, but it's still disappointing, and it's certainly not worth buying at $300. Nvidia has tried to claim that the increased L2 cache capacity makes up for the 128-bit wide memory bus and 8GB of VRAM (the RTX 3060 offers 12GB), but this isn't entirely true.

There's an abundance of RTX 4060 cards available on Newegg and Amazon right now, illustrating how much things have changed compared to a few years ago when pandemic-induced unprecedented demand, cryptominers, and scalpers meant buying cards required patience, luck, and a willingness to spend way more than the MSRP.

Permalink to story.

https://www.techspot.com/news/99258-geforce-rtx-4060-launch-japanese-store-attracted-one.html

 

[scavengerspc]

I honestly believe that the geek like people have had enough and are fighting back.
It's hard not to be proud of them.

 

[godrilla]

Not sure about Japan's market but PCPARTPICKER' website shows the 6700xt is selling for $ 281
6750xt is selling for $349
12 gig 3060 for $269.99

all over 8 gigs of vram fyi.

 

[yRaz]

Not sure about Japan's market but PCPARTPICKER' website shows the 6700xt is selling for $ 281
6750xt is selling for $349
12 gig 3060 for $269.99

all over 8 gigs of vram fyi.

I'm really enjoying this. AMD doesn't need a marketing department for graphics cards right now, nVidia is doing a fantastic job for them by releasing garbage products. Only nay-sayers I see are either fanboys or people who hate the idea of "last gen" graphics. The last genners are, IMO, are worse than fanboys because they are entirely ignoring price to performance. I see fanboyism as having a favort sports team, the last genners have an even dumber reason than the Fanboys.

 

[passwordistaco]

Same guy?

 

[Achaios]

In the EU the 4060 is selling for 329 EUR and the cheapest 6700XT is 339 EUR. A decent Sapphire 6700XT costs 360 EUR.

(Germany pricing)

https://geizhals.eu/?fs=4060&hloc=at&hloc=de&hloc=eu&hloc=pl&hloc=uk

 

[hahahanoobs]

Japan and Germany...

 

[EdmondRC]

The 4060 and 4060 Ti would be selling just fine if they had included just 12GB of VRAM, they would be excellent 1440p cards and the value wouldn't be too bad. Was it really worth the $12 or so they saved?

 

[mrvco]

The 4060 and 4060 Ti would be selling just fine if they had included just 12GB of VRAM, they would be excellent 1440p cards and the value wouldn't be too bad. Was it really worth the $12 or so they saved?

I know VRAM is all the rage now, but would 4GB more RAM avtually improve the lackluster performance? I think you're still going to be gimped at 1440p by the 128-bit memory bus in either case.

 

[yRaz]

I know VRAM is all the rage now, but would 4GB more RAM avtually improve the lackluster performance? I think you're still going to be gimped at 1440p by the 128-bit memory bus in either case.

Well 1 ram chip requires 64 bits on the memory bus so going from 8 to 12 implies there are 3 chips instead of 2 meaning 192 bit bus instead of 128.

That said, 8gigs of vram will limit performance very soon whether it's on a 128bit bus or 256bit

 

[Neatfeatguy]

I'm surprised 1 person showed up, I thought they'd have zero people showing up for this release.

 

[yRaz]

I'm surprised 1 person showed up, I thought they'd have zero people showing up for this release.

Margin of error

 

[wiyosaya]

They had that many?

 

[wiyosaya]

I honestly believe that the geek like people have had enough and are fighting back.
It's hard not to be proud of them.

Resist!

 

[Mr Majestyk]

That people have finally disabled sheep mode and are actually taking a stand against the scumbag GPU makers is a joy to behold. I would love to see sales of current gen continue to fall and people send such a strong message AMD and Nvidia that they will have no choice but to improve the specs of next gen cards. 8GB should now be the new 4GB and only for budget rung 50 class Nvidia's an 500 class AMDs. 5060 needs to be not only 12GB but on 192 bit bus with 64MB L2 cache, 5060 Ti 16GB on 256bit bus, similarly for AMD's RDNA4 offerings.

 

[OortCloud]

He wasn't buying a 4060 it was the guy who bought the TI last month returning it.

 

[KIAg1978]

I am waiting prices to go down to buy a new GPU ,I am waiting for 2 years ,I will wait another 2 just for the kicks of it ,everybody says that 8gb is not enough, I have a 2080 rtx with a Samsung g7 240hz 1440p ,not enough to make 240 fps on 1440p not even at 1080p in most games ,I realised that I would need a better Gpu to make that , after 2 years I see that actually would need a 4090 to get there, after waiting and seeing the kind of money I would need I decided that I don't really need that and nobody else at that price point !waiting is the best choice,the wise choice ,the mature choice anything else just seems stupid !!

 

[PEnnn]

I bet that one person went in by mistake or just wanted to use the bathroom....

 

[poshflamingos]

Well 1 ram chip requires 64 bits on the memory bus so going from 8 to 12 implies there are 3 chips instead of 2 meaning 192 bit bus instead of 128.

That said, 8gigs of vram will limit performance very soon whether it's on a 128bit bus or 256bit

You have the right idea, but each memory controller is 32-bit, not 64-bit. A 128-bit bus has 4 controllers and 4 memory chips, a 192-bit bus has 6 controllers and 6 memory chips, a 256-bit bus has 8 controllers and 8 memory chips, and so on.
The upcoming RTX 4050 is rumored to have a 96-bit setup, with 3 controllers/chips.

 

[neeyik]

You have the right idea, but each memory controller is 32-bit, not 64-bit. A 128-bit bus has 4 controllers and 4 memory chips

The memory controllers and PHYs are separate entities, so one can have 32 or 64 bit controllers (Nvidia uses the former, AMD uses the latter) but the PHYs are always 32. Due to the split data buses in GDDR6/6X, one can have up to two memory modules wired to the PHYs, so a card with a 128 bit memory bus can be controller by two or four controllers, four PHYs, and four, six, or eight memory chips.