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Intel drops Pentium brand name

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On January 16, 2006, 8:08 PM EST

Say goodbye to the Pentium! Intel has taken the decision to drop the Pentium brand name, ridding itself one of its oldest and most valuable brands. Originally unveiled in 1993, the Pentium will now begin to quietly disappear in the current CPU generation.

Sources indicated that Intel will drop the Pentium name without making a major announcement, but simply transition to processor names such as "Intel D 920" or "Intel 672" without introducing a new brand. Apparently, the transition is planned to begin in the immediate future. The company declined to comment on the possibly fading Pentium brand.
This is, of course, potentially a little risky, but the move does find favour with Kevin Krewell, principal analyst with In-Stat/MDR and editor in chief of the Microprocessor Report. He claims that Intel should have dropped the name when the Pentium II came along.

"In my opinion, Intel should have introduced a new name after launching Pentium II. It was getting quite confusing already back then," he said.

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User Comments (29)

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gamingmage
on January 17, 2006
7:50 PM
Wow...that's just to bad. The Pentium is what intel is renouned for. Now were going for a procceser with out any real name, wow how creative. But Intel can do what Intel wants, I think I'll move over to AMD...jk.

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crossfire851
on January 17, 2006
11:02 PM
Wasn't something said like there were going to get rid of the P line back a bit. Was this just the "offical" announcement. Anways I own a few Pents, all I can say is outstanding quality/performace. I hope they are able to get a name that will be as well know. Like others had said unforantly people think "pentium"and "Intel" are two different companys. Most people think if it says pentium on it it will be high performace(not always ture, this main beginning of the tech age.) But I just hope that Intel will come up with a very catchy name.

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power091999
on January 18, 2006
7:23 AM
I always think change is a good thing. However I see issues with non-technical folks.My mother has always called computers Pentiums. Regaurdless if they were AMD or Celeron. So when Dell no longer shows as having "PENTIUM", my mother is going to be even more lost than she was before.

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mentaljedi
on January 18, 2006
2:57 PM
Its unfortunate but very necessisary. It comes with the change of the slogan and probably a whole new makeover. I think they should just do the whole number thing, and the bigger the number the more powerful. However, they would need to redo that everntuall as you'd get: The Intel 250060 processor etc...

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