RIAA: DRM not dead and will likely be invigorated by subscriptions

By on May 9, 2008, 11:00 AM
When Sony BMG became the last major label to sell DRM-free tracks, we all hoped the consumer-hostile technology would soon be dead and forgotten – at least for the music industry. According to RIAA’s David Hughes, however, news of DRM’s death has been greatly exaggerated and in fact it is poised to make a comeback to make up for where it has fallen.

Of course, DRM still exists in iTunes – which is already the largest music retailer in the US – and a number of online music stores, but Hughes stressed out that consumers are to ditch per-track purchases in favor of subscription services and that’s why DRM will reemerge in a big way. He acknowledged, though, that a less intrusive form of DRM than what’s offered today is needed, but stopped short of giving any concrete solution.

One thing is for certain, people don’t like being limited on how they can use or where they can play their purchased songs. Legal issues aside, at a time when free unrestricted downloads are already broadly and easily available on peer-to-peer networks, restrictive DRM schemes pretty much guarantee customers will go elsewhere.

User Comments: 2

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john_pulliam said:
DRM only annoys and limits legitimate users, pirates and hackers beat DRM every time, and give the rest of us legit users the ability to do waht we wish with our media, and that's all we ask, the freedom to use them as we wish, not at the beck and call of the conglomerates.
phantasm66 said:
Almost every day there is something in the tech news about the RIAA or MPAA saying something that is either1)Completely inane2)Morally unfair3)DesperateThis particular statement falls under category 3) in that it is a desperate cry to make work something that they have backed or spoken for or wanted which has completely failed. DRM - what can you say? Users hate it, pirates crack it. The only people it helps are greedy companies.
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