Volume shipments of the long-awaited ASROCK motherboards, introduced by Asustek Computers Hua Ching subsidiary, are finally to begin this month. According to sources, Hua Ching is expected to ship as many as 200,000 boards to the market in the first month, a scale equal to that of leading second-tier board makers.
Market acceptance for the ASROCK motherboards is said to be rather strong, as the products are priced at around US$45-50, only a few dollars higher than motherboards from Elitegroup Computer Systems (ECS). More importantly, sources at Asustek said that no confusion between the positioning of ASROCK and Asustek motherboards has been reported.
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