Former EMI chief says P2P fight is useless

By Justin Mann on February 12, 2009, 6:43 PM
Through thousands of lawsuits and hundreds of court cases, the RIAA and others in the music industry have claimed that piracy will be the death of music. They say the war they wage must be done, if only to prevent the industry from collapsing, even though that has been proved time and again to be completely false. Do the people behind it truly believe in this idea, or are they just representing the company they work for?

To get a clearer picture of what industry execs are really thinking, the former director of EMI, Per-Eirik Johansen, has come forward to give his opinion on the entire situation. Johansen, a former supporter of DRM, used to claim that these copy protection measures were necessary and the fight against pirates was crucial. Now, after leaving his post at EMI, his stance seems to have changed dramatically. While not supporting piracy, Johansen says that now a “whole generation” is violating copyrights, and that the answer is to find better solutions rather than to fight against P2P and other distribution methods.

Concerning the future of the recording industry, he had one very interesting thing to say: music as a whole has not lost anything and the future still looks promising. Instead, it is the recording industry which is suffering due to their inaction and inability to adapt their business model. You can infer that to mean he believes the RIAA and others made a huge mistake in fighting, as opposed to embracing, modern technology.

User Comments: 4

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onearmedscissor said:
Of course music isn't going anywhere. The music INDUSTRY deserves to die. It's quite cute how they try to paint up their own consumers as the bad guys, considering how their business operates. The reason they don't "embrace" modern technology is that it has the potential to right their wrongs, making the music industry obsolete, or at least, unable to continue ripping off, abusing, and generally manipulating and ruining hard working musicians and their music in the name of money.I quite like this quote: "A musician without the RIAA is like a fish without a bicycle."
tengeta said:
Its like I told someone at a business conference when he was asking why all the little guys will be helped out while the big guys are left choking to death.Things ALWAYS turn around on your ass every now and then, thats why you do business right the first time.
windmill007 said:
How about sell the songs for around .10 a piece for good quality..Sure that seems low but I for one would pay that price for good quality drm free music. You will pick up most of the pirates...Why fight with not knowing what quality you will get when for 10 cents you can get excellent quality legally..Hummm something to think about....Stop being greedy and everyone will win....
syber said:
While the RIAA and Directv are ending there reign of terror, there remains the collateral damage. Those pesty settlement agreements which were forced on many people. Mine says I "I will not ask that the plaintiff be charged with the crime." "I will not use and device to intercept there signal." The agreement will remain confidental. Seems to me that plaintiff commited crimes and should I decide to ask that they be charged with crimes, I get sued for breech of confidental agreement. Nice way to keep any wrong doing you did secret. Maybe more criminals should have victims sign secret agreements. At any rate, government should have stepped in and protected innocent people from being sued. It was illegal to file a clim you know to be false as directv and RIAA did in many cases. So the next tiem you are a juuror or witness, do what Justice has done. Ignore justice. As a juror cast your vote accordingly ignoring justice just as justice has done in thse cases. If justice demands a witness, Ignore the request of justice as they did the innocent person who asked for help. Send justice the message for allowin g false lawsuits to be issued by directv and the RIAA.
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