That means players can use their disc to install and play the game on any machine as long as they have this number. It's possible that some other method will be used for copy protection, which seems like a reasonable compromise, as long as there is no oppressive and overly restrictive system calling EA's authentication servers to keep tabs on you. After all, pirates simply find workarounds for these DRM restrictions in the end, making people who actually bought the game the ones who suffer the most.
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