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Gaming
Apple interested in acquiring Electronic Arts?
Apple is considering an offensive into the gaming market, according to Guy Adami from CNBC's Fast Money, who claims to have heard “chatter” about the company being interested in acquiring publishing giant Electronic Arts. While not offering much analysis for such a seemingly unlikely prediction, the notion of a deal between the two companies has gained some credence in light of Apple’s recent hires, which include several executives with noteworthy backgrounds in videogames.
Richard Teversham, formerly the senior director for insights and strategy at Microsoft's Xbox Business, left the company to join Apple this week and prior to that Apple picked up two former CTOs from AMD's graphics division. One of them, Bob Drebin, is also the man who created the graphics processor in the Nintendo GameCube. Certainly, all this suggest that a major move onto the gaming business through the iPhone and iPod touch is underway, but if rumors are true then Apple's ambitions would appear to go far beyond just the handheld market.
It's obvious from its failed Take-Two merger bids that Electronic Arts is keen to expand as well, though it has recently been forced to cut back its operations following third quarter losses of over $600 million and their fiscal year ending $1.08 billion into the red. Perhaps they could use some of that $29 billion Apple has piled up in the bank. We’ll have to wait and see where this goes, but in the meantime you should probably take the rumors with a large grain of salt.
Richard Teversham, formerly the senior director for insights and strategy at Microsoft's Xbox Business, left the company to join Apple this week and prior to that Apple picked up two former CTOs from AMD's graphics division. One of them, Bob Drebin, is also the man who created the graphics processor in the Nintendo GameCube. Certainly, all this suggest that a major move onto the gaming business through the iPhone and iPod touch is underway, but if rumors are true then Apple's ambitions would appear to go far beyond just the handheld market.
It's obvious from its failed Take-Two merger bids that Electronic Arts is keen to expand as well, though it has recently been forced to cut back its operations following third quarter losses of over $600 million and their fiscal year ending $1.08 billion into the red. Perhaps they could use some of that $29 billion Apple has piled up in the bank. We’ll have to wait and see where this goes, but in the meantime you should probably take the rumors with a large grain of salt.
User Comments (13)
Post a comment| Emin3nce on May 5, 2009 6:34 PM | Just what the industry needs, Apple only games... and a
sharp decline in PC games that have any real value thanks to
tonnes of Apple branded advertising - and don't kid
yourselves, it will happen.
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| skitzo_zac on May 5, 2009 7:01 PM | But, But, But............. This has to be pure rumour, it
just can't happen.
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| Relic on May 5, 2009 7:34 PM | While I don't take much out of CNBC...for sake of argument
lets say it's true. While Apple going into the handheld
market could be a positive thing imo. Apple going beyond
that could be interesting while they could be making more
games viable for Mac with EA which could be great for Mac
users. Nevertheless if it turns into Mac only for certain titles vs PC only titles (like consoles) this could really hurt gamers in the long run. And the way Apple treats jailbreaking and other modding of there products I don't know how happy I'd feel with them entering the gaming market...but at least they fit EA with those policies.
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| ranger12 on May 5, 2009 8:15 PM | I'm sick of apple and I'm sick of what they do with their
products. Apple is like big government. They have to have
there hand in everything and they have to have absolute
control and it supresses the creativity of people who would
try and have it any other way. I own an iphone and a macbook
pro so I know what I'm saying. My next phone will not be an
iphone and my next laptop will not be made by apple. If
apple did buy out EA I can guarantee you I would not support
EA at all.
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| Tekkaraiden on May 5, 2009 8:36 PM | And I though EA was bad before.
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| 9Nails on May 5, 2009 9:52 PM | No kidding Tekkaraiden! EA's not the most popular company in
the community. I doubt even the shiny Apple can improve EA's
- snobby with a consumer hostile attitude - image. Apple has
a mountain of cash; I'm sure that there is tastier fish in
the sea. They should try someone with a loyal fan base and
interest in portables, like Hudson Entertainment.
|
| timdeezie on May 5, 2009 10:58 PM | This is the beginning of the end for gaming... I am actually
sad that this might happen.
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| Emin3nce on May 6, 2009 12:34 AM | Come hither Angry Mob! Let us rise against the oppressive IP
legislation of Apple! Oh sh*t, i might just get sued for
saying that.
|
| supersmashbrada on May 6, 2009 2:30 AM | Who agrees, the title of this short article is hilarious in
itself. I didnt even have to read any further.
|
| captain828 on May 6, 2009 2:53 AM | As hilarious as it may sound, I wouldn't want Apple's
monopolistic sh!t in the gaming department.
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| tengeta on May 6, 2009 12:20 PM | This would be fantastic... I have a MacBook now anyways LOL But really, I don't get the complaints. EA is a far worse corporation than Microsoft and Apple combined.
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| tasdk on May 6, 2009 6:50 PM | Originally posted by Emin3nce: Just what
the industry needs, Apple only games... and a sharp decline
in PC games that have any real value thanks to tonnes of
Apple branded advertising - and don't kid yourselves, it
will happen. Apple would be crazy to start
making Mac-only games. However, by developing EA PC games on
Mac OS, they could gain a competitive advantage. All the the
games would be available for Mac as early as, or before,
Windows, and performance/reliability is usually best on the
native platform.It might be a smart move if Apple and EA could make it work, but that's a big if. A failed merger could be a disaster for both of them, and destroy a lot of shareholder value.
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| Badfinger on May 14, 2009 2:37 PM | Great, another reason to hate EA, LOL!
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