He went on to talk about how anti-piracy measures will be handled in Windows 7, promising that it will be very different from what Windows users are used to currently. Essentially, Windows Genuine Advantage has been dumped as the moniker for the company's anti-counterfeit software and is to be replaced with the new Windows Activation Technologies (WAT). The biggest impact home users will see is more “informative” messages, letting them know in greater detail if and why their software is counterfeit.
For example, if Windows 7 is not activated during the login process, customers will no longer have to wait 15 seconds to click the “Activate later” button, and instead they will be given more information on activation. He also mentioned improvements for enterprise customers that will make volume activation easier and said that updates to WGA will still make their way to existing XP systems. It remains to be seen if Microsoft can get it right this time around or if “WAT” will be just as controversial as WGA.