Speculation has it that while some movies will be viewable for free on an ad-supported basis, others will cost $4 to rent. This shouldn't come as a surprise as YouTube has been working to catalog more premium content. Turning to feature films may bring Google a welcomed profit, having failed thus far to earn a buck off their $1.65 billion investment.
I get the feeling that many people will condemn the thought of YouTube offering paid content. With a slogan like "Broadcast Yourself," it's easy to call YouTube a sellout and think that it's becoming a little less about you, and a little more about pushing mainstream media. I ask you, though, if the current system remains unaffected, is there really a problem?