also @ TechSpot: Codemasters announces £125,000 special edition of GRID 2

EA to fend off used game sales with "Online Pass"

By

On May 11, 2010, 2:15 PM

It's no secret how most video game developers and publishers feel about the second hand market, but it seems Electronic Arts has actually devised a plan to make up for the lost sales. Beginning with Tiger Woods PGA Tour 11, players will need an "Online Pass" to enjoy the game over Xbox Live or the PlayStation Network. These passes are included with new copies of the game, but second hand buyers will have to purchase another pass for $10.


The scheme will be replicated in all EA Sports titles going forward. As executive Peter Moore puts it, the move is all about accelerating the company's commitment to enhance premium online services to the entire robust EA Sports online community. In other words, it will help them rake in bigger profits. It may sound shady but for EA business is business, and it's not the first time something like this has been tried. Sony did something similar with SOCOM: U.S. Navy SEALs, while Dragon Age: Origins and Mass Effect 2 both included bonus content for new buyers only.

Used game purchasers will get access to a 7 day Online Pass trial, but after that you'll have to plunk down extra cash to get the full experience.

No tags on this story

User Comments: 28

Got something to say? Post a comment
  1. I think that EA is all about corprate GREED. If they did not want second hand copies to be sold then they should have made a blanket policy with game stores (ie. GameStop) and the like, to disallow second hand games(used) to be sold. Period.

    I do not think I will purchase a game by EA anymore. That said if more people do this such thing, then they will listen. It will be a game changer, for them to get away with this. It wil also be a game changer for them, if we stand up and say no.

    Boycott their games, So them who is boss, we the buyer, the ones that makes hard earned money to get these games in the first place.

    At first it was DRM, and that sucks totally.

    And now it is PassWall Pay an extra $10.00 for you to play the game on our network.

    The games are already too high a price in the first place.

    I have a genuis Idea.. Make the games $10.00 cheaper across the board, and then more people can purchase your $59.99 games and you will not need this.

  2. so if i buy tiger woods 11 new. get a code, enter it i can play online for free! then if i buy a preowned copy of another ea title, will i have to pay? is it a 1 time fee? or a game to game fee? any help

  3. "I have a genuis Idea.. Make the games $10.00 cheaper across the board, and then more people can purchase your $59.99 games and you will not need this."

    It appears that companies like this do not understand the basic economic concepts like "supply" and "demand". They live in their own fantasy economic system, where they charge more money and add more restrictions and somehow have high profit.

Recently commented stories

Post a new comment

Social Login & Guest Posting TechSpot Members
Login here or sign up for free,
it takes about a minute.
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.
TechSpot on:

Subscribe to TechSpot

Get free exclusive content, learn about new features and breaking tech news.