All major search engines claim that they need to retain personal data, in part, to provide better services and improving results, while also taking countermeasures against web nuisances like click fraud and search poisoning (using elaborate SEO techniques to rank up scam websites on search engine indexes). Even if you trust that search companies will take your business seriously, there are various things you can do to adopt safe browsing habits and help protect your privacy.
Most of the browsing privacy tips we have listed in this piece are straightforward and easy enough to follow without falling into 'paranoid' territory. Others require a bit more knowledge and effort, but will give you near-complete safety. Depending on your particular situation and willingness to accept certain 'risks' in favor of functionality, you'll have to trace your own privacy goals and adopt the ones that won't hinder your browsing experience.
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