The first one is completely new, while the second one seems to be a slightly modified version of one of the leaked ones. We've embedded them below:
The message seems to be that users have their faces glued to their current smartphones and Windows Phone 7 will save us from this phenomenon. The implication is that Microsoft's latest mobile OS is designed so that you can simply "glance and go" without having to embarrass yourself in public like with current "stand and stare" phones.
Microsoft's marketing department isn't the best at new advertising campaigns. Every once in a while, however, they have hit home run. Is this one of those times?