also @ TechSpot: Intel confirms a smartwatch is in the pipeline

Sony drops PSP Go price to $199 ahead of holiday season

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On October 26, 2010, 7:57 AM

Sony is giving its PSP Go gaming handheld a much-needed shot in the arm today with the announcement of a price cut from $249 to $199. The move comes just in time for the holiday shopping season and puts the device at just $30 more than Nintendo's DSi XL, $50 more than the DSi, and $70 more than the DSi Lite. The company may face some in-house competition as well, though, with the PSP-3000 currently selling for $169.

The PSP Go represents a major shift for Sony in the handheld arena as it attempts to move away from packaged media in favor of digital downloads. Besides reduced distribution costs, the move would, in theory, give Sony a better fighting chance against the used games market and piracy. But while the idea sounds good on paper – we’ve seen how well some iOS games are selling – execution apparently fell short of customers’ expectations. After all, the PSP Go doesn’t bring much to the table besides a smaller, lighter build and more memory, while dropping support for UMD media and carrying a smaller games library for a heftier price tag.

In August, market researcher NPD estimated the PSP sold just 79,400 units compared to around 140,300 a year earlier. Sony hasn't revealed exact sales figures for the Go, but the device is widely believed to be a flop, with a separate study from tracking firm Media Create putting the number at 23,455 for the first three months of 2010. By comparison, the Nintendo DS – including all its variants – sells upwards of 250,000 units each month.

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User Comments: 47

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  1. I think that this is a good move especially with the 3DS possibly coming out with the price tag of $300.

  2. smart move considering WP7's will come out with xbox live games which may step on PSP and DSi toes in the age 16+ market (about the age when they get a phone) on the other hand, maybe Sony should consider sticking phone capability to PSP Go

  3. I bought the first generation PSP and thought it was a great gadget for the price.

    Not a big fan of the new design. I think the price is fair....

  4. $199 should've been the price when it was first released and now maybe give it a $169 price tag and lower the PSP-3000 the Go made no real change. Sure it help in areas such as piracy the device still has yet to fully utilize a stable CFW, as far as I'm concern the PSPGo is a total fail.

    What I do believe is this was an experiment. One that fail horribly from my point of view, I wonder what Sony's is. Sales show no sign any profit.

  5. SONY drops PSP go. And launches PSP go 4d Walkman edition. The end.

  6. milford50 said:

    There comes a decent drop. PSPs are meant for "on the move", how can u compare a gtx 460 and a psp go? Its just out of the question...

    PSP is the best in terms of graphic quality(while being mobile) and does not have kiddish games like Nintendo`s device.

    Not true. The iphone/itouch/ipad with the A4 processor is far more powerful than the PSP. Did you see Rage running @ 60fps with the graphical goodness. It blows any portable and even last gen consoles out of the water, Carmack even stated the A4 cpu isn't far off from todays consoles. Definitely far ahead of the psp.

    EDIT:

    "Carmack said in 2008 that the iPhone was "more powerful than a Nintendo DS and PSP combined," and now says he could use it to "kill anything done on the Xbox or PlayStation 2." That was for the iphone 3G. The 4 is more than twice as powerful.

  7. nice price but i dont think it can be better than iphone or ipad and new smartphones

  8. Still expensive and the lack of UMD support isn't helping them either. Any news about PSP 2?

  9. Frankly I could care less, my next PSP will be this bad boy: [link]

  10. nope. i would put the money toward a new smartphone instead. mobile gaming cant be too hardcore anyway.

  11. 199? good price....sony has some good accountants.

  12. Waste of money ...period. You want a portable? Buy a PSP FAT or 2000 slim... rest is garbage

  13. A learning experiment for sony, not something to part with my money for. I'll wait for the psp2

  14. Digital downloads is a great idea, and I believe it is the way of the future for 'media'. BUT there needs to be a DRASTIC improvement on wireless speeds AND security. Then you can really take off with these PSP Go and similar devices with an ever cheaper unit price. Bottom line the technology really has to catch up with the concept, it's not quite there yet.

  15. vangrat said:

    Frankly I could care less, my next PSP will be this bad boy: [link]

    Serious? I'm gonna get it too! (if it ever came out...)

  16. Three and a half years ago, I purchased a DS Lite and have never regretted it. PSP Go feels very flimsy and cheap to me. The early version of the PSP and any DS with an R4 card are great for emulating old console games such as the SNES. However, the PSP Go cannot easily be modded to emulate anything (outside of its limited RAM).

    The only reason I bought a DS Lite instead of an early version of the PSP is my preference for Nintendo games.

  17. Personally I would have bought a PSP long ago but it seems like every time I am ready to go and pick on up they announce that they will be making/releasing a brand new model which is very frustrating. They need to make a PSP that does what they want it to and be able to and also be able to expand on it in the future instead of making another model every so often.

  18. New GPU>PSP

    Sorry Sony, but I have priorities (:

  19. My brother has one, I must admit it's really sexy and designed well but you simply cannot play any FPS with one joystick. That should of been included when it came out. 16GB built is nice. Needs more aftermarket support with a SD card slot and such, but yet again PSP Phone is down the road...

  20. Lowered the price for the holidays? Or lowered the price to make room for the PSP phone? I don't know what Sony has been doing lately. But I don't want to carry another electronic around with me all the time, so a phone would be much much better.

  21. hello ...

    humm, interesting, but not enough, even if God of War: Ghost of Sparta looks great, i still haven't played my PS3 versions & now i'm all hype up for PSP2 ... while i'm back to my 1st love: PC gaming (need cash & buy/build new PC) ...

    cheers!

  22. PSP phone seems to be better deal than PSP hand handled

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