Call of Duty: Black Ops breaks first-day sales record

By on November 11, 2010, 11:36 AM
Activision Blizzard has announced it has set a new record for the video game industry with Call of Duty: Black Ops. On its first day, the game sold about 5.6 million copies for $360 million.

For the sake of comparison, the previous version of the game, Modern Warfare 2, sold 4.7 million units for $310 million on its first day. Both numbers for Black Ops and Modern Warfare 2 are for global sales, but technically the game was only available in North America and the UK on day one. Modern Warfare 2 reportedly generated $550 million in sales during the first five days available. At the time, that beat all other video game launches and was more cash than any movie had made in the same timeframe.

Black Ops is the seventh installment of the popular Call of Duty military-themed shooter franchise. Last week, Activision Blizzard said that it did not expect Black Ops to outperform Modern Warfare 2 even though a month ago it said preorders for the former were selling faster than those for the latter did.

"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million," Bobby Kotick, Activision Blizzard CEO, said in a statement. "The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."





User Comments: 52

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klepto12 klepto12, TechSpot Paladin, said:

Wow i just hope black ops can live up to what COD used to be

Cueto_99 said:

Being so close to Christmas, I hope Steam do some rebates on this game, 60 bucks is still too much for me...

yukka, TechSpot Paladin, said:

Yep in the UK its £39.99 on Steam and £34.99 in the supermarkets. If you ignore the single player campaign (I still haven't completed the single player of Cod:World at War or MW2) its a reskin of the multiplayer with some tweaks, same server system as last time and the next reason to sell 5 maps for £12 in about 6 months time or less.

I dissapprove of their sales model and the game needs a reduction before I spend on it.

Demons said:

That's a lot of copies sold. The game is getting very good reviews. It's also one of the most popular online competitive multiplayer games. I think was bound to do well but this is quite the record.

Guest said:

From what I've been seeing on user reviews it's pretty good but not at good as COD MW2

mattfrompa mattfrompa said:

I never got into the COD series, but good to hear it's doing so well. I think I'd have to rent/borrow before I'd be ready to spend 60 on it though. I have a lot of good games already.

Guest said:

This game rocks guys. All of you wondering how it stacks up to MW2 will not be dissappointed. The overall graphics/feel of the game is identical to me, and the upgraded weapons and all the customization you can do make it much better than MW2... IMHO that is...

bioflex said:

just what i wanted to hear....imo no doubt COD black ops is the best in the series for me and treyarch never disappoint me u know....the only little downside for me is the computer AI but overall the game deserves no less than a 9.0 rating.....i say its a 9.5 for me.

Guest said:

It is incredible how they released a game with so high expected sales with the stuttering bug on the pc.

Guest said:

The CoD name has become a franchise with the only purpose of making money. CoD has turned away form what it used to be. It has lost it's roots on PC. CoD got started on PC and now it is being aimed at consoles. They dumb down the graphics and the controls are limited just to make it easier to play on consoles. I will NEVER buy another activision or Treyarch game. CoD4 was the last good CoD game IMO.

Elitassj4 said:

Yea,Black Ops single player campaign was awesome, the voice acting FTW.But the game control same as MW2, in my opinion the control on MOH is a bit better.The engine is the same as in MW2.If i had to chose between BOps and MOH, i don't know....tough choice,but inclined to go with BOps for the multiplayer

Guest said:

As Pc game it sucks to play..I want my MONEY BCK !!!!!

KapteinPyn said:

Blocking reviews until release date, smart move (for sales), considering issues in PC version

gLitCh32 said:

Guest said:

As Pc game it sucks to play..I want my MONEY BCK !!!!!

Could you be more specific? I am going to pick up this game for the xbox - I think it's going to be hard to beat MW2, that game was amazing!

BlindObject said:

Sorry but Black Ops simply isn't a great game. It's barely good. The best part is the zombies for the humor. Other wise it doesn't look as good as mw2 and it plays exactly like it, with...different skins.

princeton princeton said:

If you read the steam forums you know tryarch has once again shown how piss poor their game development skills are. It's not even because of porting. They simply have a low level of skill when it comes to game development. The performance issues in singleplayer are staggering, it looks like a mix between MoH and TF2 graphics and the storyline might as well be a james bond story.

TomSEA TomSEA, TechSpot Chancellor, said:

After the initial red-hot reviews of obvious fan-boy magazines/websites, the reviewers who are taking their time to play the game are giving it so-so reviews at best. And user reviews show only a 3.8 score on Metacritic. I mean, that's really pretty bad.

[link]

KG363 KG363 said:

Is that a lot?

lol

Guest said:

The sheep follow for the next generation of the emperors new clothes. How was MW2 good ? Seriously. This is how I look at games of today. They are all overpriced, always have been always will be. Anyone who says, "its well worth the £40 price tag" is an *****, Platinum games or classic prove that they still make money when the games at £18 or less.

So these games have single player and multiplayer value. Really? Firstly I hear most people say who cares about single player, its all about the multiplayer. Well back to my price point. You're willing to pay over twice the price even when half the game is considered rubbish. And those of you who are going to say that MW2's single player story was any good... oh please. The ruskies in the US, give me a break. Was it a hommage to Patrick Swayze to take Red Dawn and make it a mass war game.

I was told if this is the game everyones playing, you have to have it too. Again with the sheep attitude. By whilst popular so there are plenty of players to play with. Great. But what if the game sucks. You cant trust the sheeple to give you a decent review. They just wasted £40 on it. You cant trust their judgement. Sure the odd guy will be so hacked off with problems he will lay the smack down in rage. But a majority of todays mediasoaked muppets will defend the spending of theirs or mum and dads hard earned cash. Maybe they honestly believe its great, but Im sure its usually to save face. Turning up to work or the playground and outcasting oneself by saying its crap.

When the price isnt stupid for something that could be nothing more than hype...

zogo said:

The beginning is awesome!

Wagan8r Wagan8r said:

Guest said:

From what I've been seeing on user reviews it's pretty good but not at good as COD MW2

Haha! As though MW2 was a good game!

AnonymousSurfer AnonymousSurfer said:

I got it and I don't see any noob tubers except for the occasional ones.

Neojt said:

Bought this yesturday its by far the worst Call of Duty ever made.

Its a good game but it should not be called COD I see it more like Counter Strike Black Ops. The game play is too arcade and The SOUND of the guns is just terrible compared to MW and MW2

vangrat said:

Cueto_99 said:

Being so close to Christmas, I hope Steam do some rebates on this game, 60 bucks is still too much for me...

$60!...I only wish. Remember that the AUD and the USD are at parity at the moment. Here in Oz, COD BO costs $90....stop your whinging mate.

I bought this game two nights ago, had a hell of a time installing it (steams fault again). But I am loving it.

******SPOILER**********

I have to say that I have played the hell out of Dead ops as well. Something about shooting massive hordes of zombies is just mind numbingly fun XD

If you have the computer version you can get to this mode at the launch screen. While your guy is in the chair, look down at your hands. Press the space bar until he breaks out. You can then run around behind him and there is a computer that you can log into. Type DOA and hit enter. You will get a splash screen that you have to wait for, and then the game will load after a minute. FUN FUN FUN!

kevin1212 said:

Although i wouldn't say its the greatest series ever, certainly a good one, i still think its worthy of being a best seller. It may lack in some areas enough for one to argue that its not the best, but it always does enough to make it worth buying. Activision deserves everything they are getting from the Call of Duty series. My personal favourites... Call of duty 2, which did an excellent job of emulating the WWII atmosphere, and Modern Warfare, which brought an higher level of excitement to the game, modern warfare 2 was great, but it was really just more of the same.

Puiu Puiu said:

This is a game that i'll play only when i'll have a PC good enough to play it at at least 1900 at the highest setting.

sMILEY4ever said:

Guest said:

As Pc game it sucks to play..I want my MONEY BCK !!!!!

Most reviews say it's not that bad. Why did it suck for you?

compu4 said:

I still cannot believe that people are voraciously purchasing this trite crap. The COD series is really stale and highly overhyped. To those of you who will indubitably attempt to refute me with review scores, it is well known that many members of the press give inflated scores to hyped franchises (ex. Mass Effect 2; it had a terrible premise (you recruit people, recruit people, and recruit people again); was a sorry excuse for an RPG; and had graphics that looked like a PC game from 2005, but it was given great scores). Truly critical and keen reviewers will acknowledge faults with a hyped game. Take this review from Giant Bomb (http://www.giantbomb.com/call-of-duty-black-ops/61-26423/re
iews/):

Call of Duty: Black Ops makes a lot of ambitious changes to things around the outside edges of the action while leaving the core campaign and multiplayer components largely intact. It's got a lot of great moments, but portions of the story feel clichéd and hokey. Also, this is now the fourth game out of Activision that has used the same style of combat to power its campaign and multiplayer. The formula, as awesome as it can still be, is starting to wear thin.

Burty117 Burty117, TechSpot Chancellor, said:

TomSEA said:

After the initial red-hot reviews of obvious fan-boy magazines/websites, the reviewers who are taking their time to play the game are giving it so-so reviews at best. And user reviews show only a 3.8 score on Metacritic. I mean, that's really pretty bad.

[link]

Neojt said:

Bought this yesturday its by far the worst Call of Duty ever made.

Its a good game but it should not be called COD I see it more like Counter Strike Black Ops. The game play is too arcade and The SOUND of the guns is just terrible compared to MW and MW2

Agree with both you guys,

I think everyone who buys into the reviews for this game are obviously not thinking straight. Come on! this game had soo much money for the adverts and hype, they quite obviously paid reviewers to give it a good score, the meta score TomSEA is proof of that.

After playing it for about 1 hour on the single player I have decided it what Neaojt said, Rubbish.

Honestly am never EVER! going to buy this, the last decent COD was the orginal MW, to be completely honest COD:2 was the best by far because it beat all expectations. so far since then they at max, Delivered Expectations (MW) or been lower (Black ops).

I also feel sorry for everyone that got it on PC, what a poor job they did by the sounds of things. Then again, for the "quality" games Console owners are used to, this game probably looks pretty good.

slh28 slh28, TechSpot Paladin, said:

Oh dear, the PC issues are definitely going to drive me away. Seems like there's a lot of people on the bandwagon though, a lot of praise must be given to Activision's marketing team.

grvalderrama said:

Haha, it's kinda fun seeing that you all bought this game and most of you got really disappointed, that's because you all rushed to get your hands on it! So, here I am watching and enjoying the show... I will download it first (please, don't tell the police I will, lol), if it's worth my time, I'll buy it for the multiplayer game.....naaa, who am I kidding, I will probably never buy it, not after reading this. Now I'm waiting for Techspot's in-depth GPU and CPU performance! Thank you guys!

blimp01 said:

this game lagged for me, but with the new patch as of a few hours ago it fixed all the mouse lag

Guest said:

People are winging way to much about this game I've played fps'ers for 12 years now. Straight up Black ops is fantastic gameplay and a well packaged game. If it wasn't made by activition it'd probably get 10/10 by most user reviews. The simple fact is bots and fanboi spammers just give it 0 because there still trying to hold onto cod4 or some other piece of crap made years ago. Mw2 was a fantastic game and it got the same bad user scores because cod 4 fanbois thought no dedicated servers ment it wasnt good enough. Now it was dedicated servers they winge about junk like you can't sound hax? The fact is with server support they can disable perks and have the ability to sound hax in competition matches. The graphics are great and the maps are awsome the whole game is a breath of fresh air for the fps scene. If you wanna sit around and cry and play some piece of crap made 5 years ago go ahead but black ops is the best fps game out and the best fps game produced to date.

Majority of the lag is gone to and like most people say just add some code into the console the fact you can even use a console makes the game even better.

Guest said:

agree with the above post

http://www.metacritic.com/game/pc/call-of-duty-modern-warfar
-2/user-reviews

link to the modern warefare 2 user ratings. Have a quick read of the comments.

Don't take into account user ratings there just a bunch of wingers.

IAMTHESTIG said:

That is disgusting... really... Does it at least have LAN mode for those of us who still do LAN parties?

buttus said:

COD really has a strong following. After all, game after game has been just fantastic to play and black ops is a new and fresh direction for the franchise.

spyx said:

Wow, interesting and not surprising at ALL, they prolly had the numbers from the beginnin but decided to release them now for some reason anwyays great for them, as a person whho bought the wii and pc version im impresed by botht the wii wasnt to dissapointing like others that are multi platform and the pc even though by comp specs are not that good it barely lags.

Razerblade said:

I have been waiting to see reviews before I make a decision, But from what I hear the game is not that great. I would be getting it on the PC and to hear about the issues it has I'm quite pleased I haven't bought it yet. I will wait and see if they patch it and make it better.

Burty117 Burty117, TechSpot Chancellor, said:

Guest said:

People are winging way to much about this game I've played fps'ers for 12 years now. Straight up Black ops is fantastic gameplay and a well packaged game. If it wasn't made by activition it'd probably get 10/10 by most user reviews. The simple fact is bots and fanboi spammers just give it 0 because there still trying to hold onto cod4 or some other piece of crap made years ago. Mw2 was a fantastic game and it got the same bad user scores because cod 4 fanbois thought no dedicated servers ment it wasnt good enough. Now it was dedicated servers they winge about junk like you can't sound hax? The fact is with server support they can disable perks and have the ability to sound hax in competition matches. The graphics are great and the maps are awsome the whole game is a breath of fresh air for the fps scene. If you wanna sit around and cry and play some piece of crap made 5 years ago go ahead but black ops is the best fps game out and the best fps game produced to date.

Majority of the lag is gone to and like most people say just add some code into the console the fact you can even use a console makes the game even better.

wow! i mean just wow!

If you've been playing FPS's that long have you been playing the lowest rated ones? and COD being your only "slightly" decent ones?

The Graphics are not "Great" they're already dated! using an old engine from 2007! seriously, I don't think you've played a decent FPS.

And the dedicated server thing, the thing is is that all these functions have gone (including free DLC) yet, the game is still selling for £40?

If you can explain that one to me, then I will dissmiss that point, but I know you have no argument so its just another point as to why this game absolutely fails.

ET3D, TechSpot Paladin, said:

I'd love to see breakdown by platform.

JMMD JMMD, TechSpot Chancellor, said:

I haven't played any of the COD games since Call of Duty 2. I guess I need to catch up.

DSparil said:

It looks promising from the youtube videos. Some additional elements here and there but in the end, it's still the same old same old FPS. Some people hate it, while some people are fanboys.Oh well... I personally want to have a more revolutionary game than a rehash of decades past.

xcelofjkl said:

It's amazing how games can get as much revenue as in hollywood movie ticket sales.. It speaks volumes about the gaming industry.

Serag said:

Black ops makes me want more and more to ignore school and save up to get a new PC and buy it, lol

Not like I played every COD game though, last COD game I played was 2, lol, but I saw reviews and gameplay of MW, MW2, and Black Ops, mouth watering,

AbsolutGaloot said:

I'm sad that CoD has turned into the new Madden. Shine it up, add some guns, re-release a year later and watch all the frat boys buy it at launch. Boy will activision be sad when people find something fresh and their multimillion blockbuster flops because it's the same thing for the dozenth time.

fpsgamerJR62 said:

I've got all the Call of Duty PC titles. I just got my copy of Black Ops so I'll reserve my judgement until I've actually played it. I just wish Activision would have charged a little less knowing that they were going to sell a gazillion copies anyway.

Yosip said:

300+ million $! Activision doesnt have strong antipiracy protection and look how much did they make it over first day! Look at everyone else with strong antipiracy (which get cracked before official release) and their "records" of sale and generated money. Less protection - less buggy - better optimized - better multiplayer - more people will buy it if they liked downloaded version.

Guest said:

Glad I returned it when I did! Not worth $60...

Johny47 said:

I thought it would sell more than Modern warfare 2 even though I don't really care for this game, I might give it a go if the nazi zombies is as good as World at War's.

Guest said:

No COD is worse than COD2:Big Red One

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