Here's how to get started:
- Connect your Xbox 360: think you should be recognized for your time and dedication? We do. Sign up for Xbox Live and start getting back what you put in.
- Join Xbox Live Rewards: It's easy, quick, and free. Join now and watch your rewards multiply - just by doing the things you already do on Xbox Live!
- Reap the benefits: Memership has privileges. As an Xbox Live Gold member, you get more. So stay Gold, use Xbox Live and reap in the benefits.
Many of the rewards are aimed at new users, meaning Microsoft's goal is get more users to enroll in Xbox Live, though keeping current users hooked is probably still part of the strategy. The biggest payouts come from staying enrolled.
It took Microsoft quite some time to launch the loyalty rewards program. Just last week, the Xbox 360 console turned five years old.