Samsung has responded to reports that the Galaxy Tab return rate is as high as 15 percent. The electronics giant has completely denied the number, saying that it is actually much lower, according to the Korean blog Samsung Tomorrow:
The return rate of the Galaxy Tab in the US as claimed by a North American market research firm is incorrect. According to Samsung Electronics Mobile Communications Business the return rate is below 2 percent.
The 15 percent number came from ITG, which also said that the Apple iPad's return rate was 2 percent. Samsung has a clear communication problem: its employees need to learn to promote the perception that the company's products are selling well.
Regardless of the return rate though, Samsung has lost round one of the tablet war: in Q4 2010, the company sold 2 million Galaxy Tab units while Apple sold 7.33 million iPad units. As we've already said, it's time for round two: the Galaxy Tab 2 (plus all the other Android-based devices) versus the iPad 2 versus the BlackBerry PlayBook.