Android and Samsung lead the mobile market

By on November 7, 2011, 4:30 PM

According to the latest MobiLens measurements taken by comScore, Google's Android and Samsung's handsets were on top in September, when it comes to current mobile subscribers.

For mobile operating systems, Android is the victor by far with 44.8% market share in the mobile space. Android and iPhone OS were the only platforms which showed signs of growth, increasing by 4.6% and 0.8%, respectively. Blackberry OS led the charge downward, shedding 4.6% of their users while Microsoft Windows Phone 7 and Symbian endured a mere 0.2% user loss.

For handsets, Samsung maintained its lead with the mobiles in the wild (25.3%) but the company's growth remained entirely flat. Conversely, Apple showed the most overall growth (1.3%) but placed fourth in overall quantity, behind Samsung, LG and Motorola. The increase for Apple does not include sales of the iPhone 4S, as the data collected was prior to its release.

comScore's findings also display an increasing trend in texting and data usage overall. More people are using their mobile phones to play games, utilize social networking, installing apps and listen to music than ever before.

The "MobiLens" survey was performed over a three month period and involved 30,000 subscribers across various mobile carriers. 

Top Mobile OEMs
3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-11 Sep-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.3% 25.3% 0.0
LG 21.3% 20.6% -0.7
Motorola 14.5% 13.8% -0.7
Apple 8.9% 10.2% 1.3
RIM 7.9% 7.1% -0.8
Top Smartphone Platforms
3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jun-11 Sep-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 40.2% 44.8% 4.6
Apple 26.6% 27.4% 0.8
RIM 23.5% 18.9% -4.6
Microsoft 5.8% 5.6% -0.2
Symbian 2.0% 1.8% -0.2

Mobile Content Usage
3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-11 Sep-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 69.6% 71.1% 1.5
Used browser 40.1% 42.9% 2.8
Used downloaded apps 39.5% 42.5% 3.0
Accessed social networking site or blog 29.1% 31.5% 2.4
Played Games 26.9% 28.8% 1.9
Listened to music on mobile phone 19.0% 20.9% 1.9

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