Apple preparing to launch 15-inch MacBook Air in Q1 2012

By on November 28, 2011, 12:30 PM

Apple is planning to launch new MacBook Air models in the first quarter of 2012. The Air will be available in 11.6-inch, 13.3-inch and 15-inch panel sizes to compete directly with PC-based ultrabooks, according to information gathered by DigiTimes from upstream supply sources.

Sources also indicate that upstream players have already started early production runs of the new MacBook Air models and that the 15-inch Air will directly compete with ultrabooks. Apple will likely begin to drop prices on existing Air notebooks in their retail stores and online leading up to the refresh to move existing inventory.

Third party retailers like Best Buy have already slashed prices on the Air lineup. The 11.6-inch model with 64GB of storage is selling for $939.99, a $60 savings off the regular price. The 13.3-inch unit with double the storage capacity is $65 cheaper than normal. Prices could drop even lower as Q1 2012 approaches.

It’s unclear what other changes Apple has in store for the MacBook Air refresh. The company updated the Air lineup during the summer by adding Thunderbolt connectivity, Intel’s Sandy Bridge processors and backlit keyboards on all models.

The timing seems just about right as we could see as many as 50 ultrabooks on display at CES in January. Intel CEO Paul Otellini is set to give a keynote speech and officially launch the 22nm Ivy Bridge platform likely to be found in the majority of aforementioned ultrabooks. If we had to guess, the Air lineup will also get the Ivy Bridge treatment.




User Comments: 8

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VitalyT VitalyT said:

God damn it, I ordered Macbook Air just two days ago, will wait for another week before I receive it, and it is already announced obsolete...

backo said:

"...to compete directly with PC-based ultrabooks..." - the MacBook is a PC... Apple makes PCs, Dell makes PCs, Acer makes PCs, HP makes PCs... these are all the same thing - Personal Computers! Who the hell decided that PCs made by Apple are something else!? I can call Alienware PCs "Aliens" but this will not make them extraterrestrial.

Guest said:

Nahh Backo, Apple computers run OS X. It's in a different league. "PC"s are full of crapware, "Home" versions of that Windows monstrosity and mediocre designs to keep the price looking cheaper than a Mac. But believe me, you'll get what you pay for.

Burty117 Burty117, TechSpot Chancellor, said:

Guest said:

Nahh Backo, Apple computers run OS X. It's in a different league. "PC"s are full of crapware, "Home" versions of that Windows monstrosity and mediocre designs to keep the price looking cheaper than a Mac. But believe me, you'll get what you pay for.

Well thats the biggest load of crap i've ever read...

Guest said:

Great rebuttal B117. I guess that's the other difference between Macs and PCs.

RH00D RH00D said:

burty117 said:

Guest said:

Nahh Backo, Apple computers run OS X. It's in a different league. "PC"s are full of crapware, "Home" versions of that Windows monstrosity and mediocre designs to keep the price looking cheaper than a Mac. But believe me, you'll get what you pay for.

Well thats the biggest load of crap i've ever read...

I believe you may have just been trolled.

Burty117 Burty117, TechSpot Chancellor, said:

Damn it, I got trolled why can I never get Rick Rolled?!

VitalyT VitalyT said:

burty117 said:

Damn it, I got trolled why can I never get Rick Rolled?!

Apple is also making Home edition of Mac OS, see link:

http://www.youtube.com/watch?v=XZ5TajZYW6Y

...and, you are welcome

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