Apple preparing 32 and 37-inch iTVs for summer release

By on December 27, 2011, 4:00 PM

Apple is reportedly set to have manufacturers start production for television sets in the first quarter of 2012. This would give the company ample time to prepare for a second or third quarter launch, according to DigiTimes.

Initial offerings are said to be 32-inch and 37-inch models. Media reports out of Korea have pegged Samsung as one of the manufacturers working on the sets with production of chips for the sets starting last month.

Sharp will be responsible for producing the displays for the iTV which are expected to have some form of Apple TV built-in. The same sources also believe that Apple will again launch a revamped standalone set-top box in 2012.

Apple has been rumored to be developing a television set for some time but thus far nothing has materialized. The company introduced the Apple TV set-top box a few years ago but even Steve Jobs classified that as a hobby for Apple. The problem, Jobs said, was in the delivery. Adding another set-top box wasn’t the answer and until someone could figure out a new way to reinvent the television, it was going to lose.

That all changed when Steve Jobs told Walter Isaacson during an interview for his biography that he had “finally cracked it,” referring to the television market. This single comment reignited iTV rumors and it finally seems that such a device might be coming to fruition.

Simply integrating an Apple TV device inside a set might not be enough, but if rumors of things like iCloud-based DVR are to be believed, such a device could instantly become more appealing.

User Comments: 10

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H3llion H3llion, TechSpot Paladin, said:

I am going to watch ITV on iTV .... oohh woops.... must take Apple to court, they are naming their product after a TV channel .... amg

Guest said:

i guess apple will now sue samsung and others for using the letters "T" and "V" together (TV).

H3llion H3llion, TechSpot Paladin, said:

Guest said:

i guess apple will now sue samsung and others for using the letters "T" and "V" together (TV).

haha xD

Guest said:

One must wonder about Apple and Samsung's copyright battle when the two continue to produce and purchase from each other. It's sort of like a couple going through a divorce while still having sex and creating children. In both cases, its the lawyers that profit.

Guest said:

As with most other apple products; NO THANKS.

Any half decent HTPC along with a nice Samsung TV will do anything this thing will at a fraction of the cost.

Like just about every other apple device, it will use Samsung or LG panels anyway.

Guest said:

The article says nothing about price. Stick it.

Guest said:

Apple is so terrible. The world would be a better place had it never been here. Wait, no it wouldn't.

jester376 said:

Yeah, it is kind of dumb that Apple keeps suing people. On the TV issue, if there's ever any dispute between Apple and Samsung, I Think Samsung would win the case. Even with Apple's pressure, Samsung has been in the TV business far much longer.

Guest said:

Meanwhile, cable operators are thinking, "hey, wait minute".

Guest said:

32 and 37 inch. Stupid Apple this is a go big or go home industry. They should have a 50 inch if they want to be serious. Go to Best Buy and tell me how many tvs are 32 and 37 and then go look at 50inch plus

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