EA working with Microsoft to release games for Windows Phone 8

By on August 13, 2012, 6:00 PM

It appears as though Electronic Arts, the world's second largest game maker, is working with Microsoft to release games under Windows Phone 8. Electronic Arts COO Peter Moore told Bloomberg, "We’re working very closely with Microsoft to understand what their views on gaming navigation are,". And for those of you wondering, Activision is the #1 U.S. game maker, also according to Bloomberg.

With sluggish game sales dragging EA's sales down by 37 percent so far this year, the game company is reportedly looking to expand its offerings outside of the retail-box realm. EA hopes to get more titles on the Internet, tablets and phones. The company also believes WP8 is central to its handset strategy. 

Analyst Robert Jakobsen believes he knows why EA values WP8 so much, "It is important to attract the gamers and due to Windows Phone 8’s relation to the classical Windows PC programs, it is a good platform for game developers,".

Earlier this year, EA proved it was willing to reach new horizons by launching two games for Ubuntu Linux: Command and Conquer Tiberium Alliances and Lord of Ultima. Interestingly (and perhaps relatedly), these games did not include full installer; rather, they were released as web applications. Could this have been an example of EA exploring its web-app knowhow?

Presumably, talks with Microsoft indicate EA plans to port over its mobile adaptations of popular (and other not so popular) properties like The Sims, Need for Speed, Battlefield and FIFA Soccer, to Windows Phone 8. It seems likely that existing iOS and Android offerings would end up on WP8 devices. Although touchscreen devices present unique challenges to PC gaming, EA has done a commendable job of adapting some of these once PC-based titles to the small screen. 

Windows Phone's marketshare remains tiny, but Microsoft hopes to stir up more interest among consumers and manufacturers with the upcoming release of WP8. The mobile OS is expected to arrive this fall.




User Comments: 9

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ReederOnTheRun ReederOnTheRun said:

Awww snap. There goes the neighborhood.

psycros psycros said:

Cool, now they can crash and burn together.

ramonsterns said:

Now on the Windows Phone 8, Need for Cashcow Sim Effect: Return of the Pre-Order Bonuses and Recycled DLC.

Guest said:

Worst news I have heard in a century. That's right, I'm over a hundred years young. ;)

Wagan8r Wagan8r said:

I REALLY want them to come out with a WP8 version of Battlefield.

gwailo247, TechSpot Chancellor, said:

I haven't tried the C&C game, but Lord of Ultima is one of the lamest things I've played, has nothing to do with the actual Ultima games (well barely). I would hardly call these things "games".

avioza said:

Now there's a match, they were made for each other. Unfortunately its not good for gaming.

Guest said:

I'm not impressed with EA nor Windows 8 so who cares. EA is all about doing just enough to make you think it could be a good game which fails in the end. Other companies made great games, then EA purchased them and they next releases in the franchise went down hill. As for Lord of Ultima (the only thing related to the Ultima series is they have Virtues and use the name Ultima, it doesn't really matter what OS you use as it's a web game so to say they have a Linux game is not entirely true. LoU starts out OK but you soon find that there really is only one path to become LoU and even though the game is free to play, you actually will have to spend money to complete the game, again mainly due to only one path to the goal. Compare this to Valve/Steam where you can actually play and enjoy some free games and if you want to buy some things you can but you don't have to in order to enjoy and complete the games.

Guest said:

Console owners to expect lavy tablet/phone ports.

Just like PC users have lazy console ports.

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