Facebook's new mobile ad network will show you ads on other sites

By on September 19, 2012, 6:30 PM

Facebook has launched a beta version of their new mobile ad service that will allow them to serve targeted ads to users even when they visit other websites or apps. Member information such as gender, age, location and Likes can all be used to show you hyper-relevant ads similar to how Google AdSense works.

The service could allow the social network to rake in serious advertising money without having to introduce additional ads to their website / mobile app. For developers and brands, it’s a powerful way to target specific demographics. Since Facebook is gathering information about a person directly from their profile, it’s much more likely to be an accurate assessment of that individual versus relying on data from generic tracking cookies. Companies will likely pay top dollar for this prime marketing information.

Facebook told TechCrunch they’re just testing the platform right now to see how the ads perform and whether or not people find them relevant. The social network isn’t revealing any information yet pertaining to advertisers, ad networks, ad exchanges or publishers taking part in the test.

The publication further points out that this is an important time for Facebook as they are utilizing data instead of their traffic for advertising dollars. They launched an in-feed advertising unit last month that allowed developers to pay to place their ad inside news feeds. The ads seemingly do little more than clutter up the feed and reduce its overall value to members.

It’ll be interesting to see how this test plays out and if (or when) Facebook plans to take it full-scale. We’ll no doubt be hearing more about this as some are likely to speak out about Facebook selling user data for their benefit.

User Comments: 7

Got something to say? Post a comment
Trillionsin Trillionsin said:

Ahh.. good. I'm sick of seeing all these "loose weight fast" advertisements when I'm only 150lbs.

phhhew thank god,

aint nobody got time for that

ikesmasher said:

I wish all the people I know would stop using facebook and use something else, because I wanna get rid of it.

Guest said:

Quote "I wish all the people I know would stop using facebook and use something else, because I wanna get rid of it."

so you wish to choose what other people like and dislike? Why do you even care? Live your life for you.

Guest said:

I also wish something else would come out as a replacement to facebook.

Anyway, I hope my "facebook disconnect"add on protects them from tracking what websites I go to. Not that it matters, as I use an adblocker...

But still. I don't want them to know what websites I go to. And I have a very limited amount of infromation on there, everything is blank and my age is fake lol.


I wish all the people I know would stop using facebook and use something else, because I wanna get rid of it.

There's always North Korea :P

Guest said:

Just do it. Switch to another facebook alternative and tell your friends where you are going. If they are your friends they will join you. I here there are about 400 million using Google+. I saw on the web there are 4 or 5 others that have a fairly large user base.

Guest said:

Great now facepuke can bother me on any site I go to!

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.