Apple's tablet market share drops 15 percent as Android sees growth

By on November 5, 2012, 10:32 AM

The latest worldwide tablet market report from research firm IDC shows that the category as a whole is seeing slowed growth. Perhaps more interesting, however, is that Apple’s dominance seems to be dwindling at a pretty significant pace.

According to the report, Cupertino’s market share fell more than 15 percent during the third quarter. Consumer, commercial and educational shipments all declined as rumors of the iPad mini gained traction.

IDC research director for tablets Tom Mainelli believes a lot of consumers sat out the third quarter to see what Apple would deliver next. Now that the iPad mini and fourth generation iPad are here, he expects Apple to have a very solid fourth quarter.

At the same time, however, the iPad mini’s comparatively high entry price of $329 leaves plenty of room for budget-minded Android tablet makers to build on the success they garnered during Q3.

Jumping back to the data, Apple’s market share fell to 50.4 percent during the past three months. Apple’s loss translated into healthy gains for other manufacturers. For example, Samsung’s total market share jumped to 18.4 percent but was overshadowed by the impressive 325 percent year-over-year growth.

Amazon managed to capture 9 percent of the overall tablet market during Q3. The company didn’t offer a tablet during the same time period a year ago so there’s no data to compare it with. Asus saw growth increase by 242.9 percent since last year which was good for 8.6 percent of the Q3 share. Lenovo rounded out the top five with 1.4 percent of the quarterly catch.

User Comments: 7

Got something to say? Post a comment
Guest said:

Even fell more than 15% but still at 50%, wow..

1 person liked this | Scshadow said:

Even fell more than 15% but still at 50%, wow..

It took a little while but a few people are really starting to catch on that ipads aren't worth the premium. Android tablets are everything ipad is and more while being cheaper.

TechMancer TechMancer said:

Steve Jobs is rolling in his grave.

m4a4 m4a4 said:

Might be 50% for the ipad, but keep in mind that the Android devices basically count as one. So Android now has ~45% of the market share...

inventix1136 said:

My observation from personal experience is that if you want to have the most flexibility in terms of storage, files and media that the device plays, want general interoperability between devices and different operating systems WITHOUT need for additional application, then get an Android. If you want to only consume streaming media, buy apps in a single place, and be restricted to a single manufacturer, then get Apple.

Both high end Android and Apple tablets are about equal in terms of power, resolution, and price points.

And of course if you want to be frustrated to the point of taking your new device to the shooting range, then get Windows RT...

treeski treeski said:

It will be interesting to see what affect Windows 8 tablets will have on the market.

dikbozo said:

And the limits of these gadgets marketshare appear on the horizon. I see the rumors of the demise of the desktop have been exaggerated, yet again.

Coming next, "Is the laptop you own the last one you'll ever have?'

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.