In an effort to better capitalize on its billion-plus members, Facebook may be looking to roll out its own video-based ad service as soon as this summer, a report by Ad Age indicates. Placing a video ad on Facebook won't come cheaply though, claim three executives briefed by Facebook on the upcoming service. The social network is aiming for the sky on this one, charging up to one million dollars for a relatively short 15 second spot.
It appears Facebook is currently experimenting with four daily advertising slots, meaning the service could generate about four million dollars in revenue per day. Also, it seems the company intends to create a system where users won't see the same video ads more than once per day while simultaneously limiting the total delivery of ads to three per user per day.
The format of Facebook's video ads remains unclear, although previous rumors suggested the 15 second ads will play automatically and take up a portion of the screen larger than just the "News Feed" area. Autoplay ads may prove controversial with its users, although Facebook may opt to have those ads muted by default. It is also unclear how video ads will be delivered on mobile devices, if at all.
Facebook's video ads are expected to have unusually broad, TV commercial-like target audiences. As an example, target demographics for its video advertisements will be: women under 30, women over 30, men under 30 and men over 30.
Facebook's first advertising slots are slated to open in June and July.
The Nexus 4 is Google’s flagship handset that shipped along Android 4.2 Jelly Bean. The Nexus 4 packs a 1.5GHz quad-core Snapdragon S4 processor, a 4.7-inch 1280 x 768 IPS display, 2GB of RAM, dual cameras (1.3MP front, 8.0MP back), and either 8GB or 16GB of internal storage. Google also baked in NFC support and wireless charging.
The Google Nexus 7 is the first Google tablet and is manufactured in partnership with Asus. It features a 7-inch 1280 x 800 display and a Tegra 3 SoC which itself comprises a quad-core CPU and twelve-core GPU. Connectivity options include Wi-Fi and Bluetooth, also you get a front-facing camera and ships with Android 4.1 Jelly Bean operating system.
The Apple iPhone 5 is the latest flagship smartphone from Apple. The iPhone 5 features a 4-inch display retains the same 326 PPI density as its predecessor with an effective resolution of 1,126 x 640, and a new Lightning connector. The new handset now features 802.11a/b/g/n Wi-Fi with 802.11n supporting dual-band 2.4GHz and 5GHz frequencies. Bluetooth 4.0 is back in addition to GPS and GLONASS for location services.
The Apple iPad (3rd-gen) includes a Retina Display operating at a resolution of 2,048 x 1,536. Powering the new iPad is a dual-core A5X processor with quad-core graphics, it also gets upgraded optics in the form of a 5MP backside illuminated sensor that features a 5-element lens, IR filter and ISP built into the A5X chip. Apple claims The new iPad is good for 10 hours of battery life and nine hours when using 4G LTE.
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