Apple CEO talks reputation, TV, wearables, iOS and more during D11

By on May 29, 2013, 11:30 AM

Apple CEO Tim Cook was once again the opening speaker during the All Things D tech conference that kicked off last evening and once again, he fielded a number of pressing questions from hosts Walt Mossberg and Kara Swisher while the world watched.

This year the CEO spent much of his time defending the company he took over from co-founder Steve Jobs in 2011. Cook noted that Apple is “absolutely not” losing their cool factor and shrugged off comments about Android outselling iOS devices. He said that winning has never been about making the most (although they do make the most tablets and music players). To back up his claim, Cook argued that they make the best PC but not the most.

As for new products or tidbits, Cook was mostly tight-lipped. He revealed that Apple has sold more than 13 million Apple TV devices but declined to answer any questions about the product’s future or the rumored iTV. He said Apple had a “very grand vision” of it, noting that the TV experience isn’t one that very many people love nor is it one that has been brought up to date for this decade. Instead, it’s an experience much like 10 or 20 years ago, he said.

The interview team also touched on the idea of wearable technology. It’s an area that’s ripe for exploration but there are still a lot a lot of things to solve in the space. Speaking about Glass, Cook said it’s probably more likely to appeal to certain markets. He noted that he wears glasses because he can’t see without them and said he didn’t know a lot of people that wore them that didn’t have to. The wrist, however, is much more interesting as Cook said this is a more natural location. That said, however, you still need to convince people it is worth wearing, pointing out that most young people don’t wear one.

Cook did reveal that, as per multiple rumors, Jony Ive has been key to the new iOS. Having Ive do software and hardware instead of just hardware is a huge step. We’ll learn more about the future of iOS and OS X at WWDC next month, he said.




User Comments: 11

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3 people like this | m4a4 m4a4 said:

"Cook argued that they make the best PC" Bahahahahahaha, thanks for the laugh. How delusional -_-

Divvet said:

Surely the device that sells the most should be considered the "best" device....

And sorry Tim, Apple are no longer cool. Trust me on that.

1 person liked this |
Staff
Jos Jos said:

"Best" is a subjective word. If you are looking to do some serious gaming then you should probably be looking elsewhere, same if you want the flexibility of upgrading hardware without paying a premium. But their laptops are certainly top quality. I have a 4.5 year old 13" MacBook that still offers very decent performance and a little over two hours of battery life, which isn't bad at all for its age.

1 person liked this | Guest said:

Mac is the best pc. If you look at the iMac it is a best Personal Computer as well as the mac pro. It is a power house. With the 24 logical cores you can run windows/mac os/linux unix at the same time with virtual machines. Even works on iMac. As far as productivity. The iMac can take 2 30 inch monitors at the same time with this you get 2 30 inch and a 27 inch. That is a lot of screen space for photoshop and research. If you into stock trading the mac pro can take 3 or 4 video cards each with 3 monitor attachable so you got 12 screens for your stock portfolio. Who needs a windows PC. With thunder bolt you can attach a 24 terabyte raid box for storage. That is more than any pro photographer of media design even movie producer would need.

Skidmarksdeluxe Skidmarksdeluxe said:

Contrary to what Apple says, It's all about making money.

Skidmarksdeluxe Skidmarksdeluxe said:

Mac is the best pc. If you look at the iMac it is a best Personal Computer as well as the mac pro. It is a power house. With the 24 logical cores you can run windows/mac os/linux unix at the same time with virtual machines. Even works on iMac. As far as productivity. The iMac can take 2 30 inch monitors at the same time with this you get 2 30 inch and a 27 inch. That is a lot of screen space for photoshop and research. If you into stock trading the mac pro can take 3 or 4 video cards each with 3 monitor attachable so you got 12 screens for your stock portfolio. Who needs a windows PC. With thunder bolt you can attach a 24 terabyte raid box for storage. That is more than any pro photographer of media design even movie producer would need.

Maybe to you it's the best PC but not everybody needs or wants it.

yukka, TechSpot Paladin, said:

MacBook Pro is great. Got one myself, Borderlands 2 on high settings (and a tweak for nvidia physics). Very good hardware well made and well supported with hardware apple care for 3 years (and you can buy 5 if you ask VERY nicely). Yes they don't sell the most but does that mean they can't be the best? Anyway, I have a dell with i7 920 and my ivy MacBook Pro 15. Very happy.

9Nails, TechSpot Paladin, said:

Mac is the best pc. If you look at the iMac it is a best Personal Computer as well as the mac pro. It is a power house. With the 24 logical cores you can run windows/mac os/linux unix at the same time with virtual machines. Even works on iMac. As far as productivity. The iMac can take 2 30 inch monitors at the same time with this you get 2 30 inch and a 27 inch. That is a lot of screen space for photoshop and research. If you into stock trading the mac pro can take 3 or 4 video cards each with 3 monitor attachable so you got 12 screens for your stock portfolio. Who needs a windows PC. With thunder bolt you can attach a 24 terabyte raid box for storage. That is more than any pro photographer of media design even movie producer would need.

None of this is exclusive to Apple, except maybe the operating system. Which, if I had the choice of that or Windows 8, I'd pick Apple Mountain Lion. For general use, Windows PC's are much better. Apple computers do well in education, and continue into desktop production. But aren't the best at gaming and having a wide selection of software titles available.

1 person liked this | davislane1 davislane1 said:

Mac is the best pc. If you look at the iMac it is a best Personal Computer as well as the mac pro. It is a power house. With the 24 logical cores you can run windows/mac os/linux unix at the same time with virtual machines. Even works on iMac. As far as productivity. The iMac can take 2 30 inch monitors at the same time with this you get 2 30 inch and a 27 inch. That is a lot of screen space for photoshop and research. If you into stock trading the mac pro can take 3 or 4 video cards each with 3 monitor attachable so you got 12 screens for your stock portfolio. Who needs a windows PC. With thunder bolt you can attach a 24 terabyte raid box for storage. That is more than any pro photographer of media design even movie producer would need.

1. Few general consumers are ever going to fully utilize that many cores. For the price/performance ratio you'll get with a Mac Pro as a general consumer, you''ll be better served by PC.

2. The vast majority of desktops and laptops can utilize multiple displays.

3. SLI/Crossfire support is a common feature on PC mobos and nobody is using 12 monitors to look at their P&L.

4. People who use Windows applications.

5. Hardly a storage option limited to Macs.

As far as computers are concerned, Apple is superior in only two categories: their native OS doesn't crash and bug up as much as Microsoft's and they make excellent track pads. Everything else is either too subjective for debate or doesn't apply to the general consumer.

yukka, TechSpot Paladin, said:

You forget their cloud integration. iTunes, iPads and iPhones play much better with osx. The way the hardware interacts is just creamy.

richalone442 said:

I have both PC and Mac, Mac is the clear winner, OSX is wonderful to use, Windows just sucks the life out of the world.

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