Last year’s Kickstarter starlet Ouya is once again planning to use the crowdfunded site to its advantage. This time around, however, the company is encouraging developers to launch their own campaigns to fund games for the Android-based console with plenty of incentive to do so.

Ouya has set aside $1 million to help turn developers’ ideas into reality. As a developer, Ouya will match the pledges you receive on your Kickstarter-funded game dollar-for dollar so long as it reaches a predetermined minimum goal.

To participate, developers simply need to launch a campaign for their game and include a bit of text from Ouya in the main body of the campaign description. The campaign must be started on or after August 9, 2013 and have it end any day on or before August 10, 2014. To be eligible for matching, developers must meet the minimum $50,000 goal and agree to be an Ouya exclusive for six months starting on the day the title launches on the platform.

Ouya will match 100 percent of the total amount of money raised up to $250,000 until the $1 million fund is depleted. Interested parties are also asked to e-mail Ouya with their campaign details so they can help promote your game and agree to the terms and conditions outlined above.

Furthermore, the company will award an additional $100,000 to the qualifying campaign that raises the most money during the contest period.