DreamWorks Animation chief offered $75M to put additional Breaking Bad episodes online

By on October 9, 2013, 5:00 PM
breaking bad, dreamworks animation, jeffrey katzenberg, online streaming

Roughly six weeks ago, DreamWorks Animation CEO Jeffery Katzenberg offered to finance three additional episodes of Breaking Bad for $25 million apiece. That would have resulted in a nice profit for those involved with the show as the average episode last season only cost about $3.5 million to create. Simply put, they would have made more profit from these three episodes than all five years of the show combined.

The story within a story here, however, is not that Katzenberg – a huge fan of the show – wanted more episodes but how he wanted those episodes to play out. As Variety points out, he wanted to create the “greatest pay-per-view television event for scripted programming anybody’s ever done.”

Even though each episode would have been 60 minutes long, it would have been broken up into six-minute clips that would air each day online over the course of a month. The plan was to charge between $0.50 to $0.99 per episode although it’s unclear if “episode” means a 60-minute episode or a six-minute clip.

As the offer came in well before the series finale, Katzenberg had no idea how the story would eventually play out. We won’t spoil the ending for those that haven’t seen it, but let’s just say it’d be tough to make three more episodes that would introduce any true substance to the storyline.

The bigger story here is the delivery method. Despite the fact that it would be tough to sustain dramatic tension over the course of a series, Katzenberg believes there is a whole new platform for short-form entertainment worth exploring.




User Comments: 15

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Ranger12 Ranger12 said:

Would be an interesting model to try but don't risk messing up a good series with something that may or may not work. Although, if you ask me, the last few episodes were meh.

1 person liked this | kuroiei kuroiei said:

I say let the king rest. There's nothing to be said or shown more in this story - it reached its conclusion and however I'd love to watch BB more it's not going to happen. Not because they're not making new episodes. The series just ended. It's complete. It doesn't need anything else. There's nothing to top that. Oh, sorry, I've been brainwashed to love BB. :P No, wait, I didn't. Anyway - NO. STHAP DAT.

Guest said:

I would pay to know exactly how jesse will ended.

Guest said:

Short term enjoyment? premature 'jack' is not good.

if he is serious, he should buy the rights and continue the series in 'full mode'. although I would succumb to the temptations of short but FREE webisodes.

( remember the free 'the walking dead webisodes' ?)

2 people like this | MilwaukeeMike said:

Great, so micro-transactions are being considered for television? What's that website again.... the Buccaneer's Saloon?.... no... the Swashbuckler's Cove? no... oh yeah, The Pirate Bay! Bookmark please!

Trillionsin Trillionsin said:

Katzenberg believes there is a whole new platform for short-form entertainment worth exploring.

Yea, maybe there is... but not here... not Breaking Bad. Breaking Bad is over, PERIOD. It didnt have a disappointing ending like so many other drawn out shows out there. I immediately think of Lost! LOL If they drag out Breaking Bad, well... lets just say Breaking Bad will break bad.

1 person liked this | avoidz avoidz said:

What, like a six-minute peep show? More corporate greed at work.

tonylukac said:

Let sleeping dogs lie. Reminds me of the star trek movie this summer. Simply an expensive tv show episode in the theater.

highlander84 said:

Whats the obsession with making a good thing bad? (Dexter anyone?) So yeah I want more BB as much as anyone else but ITS OVER! lol

1 person liked this | Guest said:

Jesse ended as a Street Racer in Need for Speed LOL

Guest said:

BB is over. The story is over. Just like the creator said BB has a finite ending. Theres no reason to try and continue it. Just let it end as it is and nothing LESS.

9Nails, TechSpot Paladin, said:

Isn't this a similar delivery method that we saw with Dr. Horrible's Sing-a-long Blog?

WithoutAnyMilk WithoutAnyMilk said:

Great, so micro-transactions are being considered for television? What's that website again.... the Buccaneer's Saloon?.... no... the Swashbuckler's Cove? no... oh yeah, The Pirate Bay! Bookmark please!

+2 internets. I would sack a seaside village with you anyday.

Seriously, though, this micro-transaction crap has GOT to go. Just stop paying for any of it and it will die. It's that easy.

There is a reason this guy is so eager to jump right into dishing out $75M into this fantasy project with absolutely NO plan. He sees the moneymaking potential from the advertising campaign alone. The subscription revenue is an afterthought. But indeed, if even half of the 10.3M people who sat down for the Season Five finale actually paid for all ten of these [sure to be] gimmicky webisodes, more than half of the principal $75M would be recouped instantly.

I just wish we would all stop letting ourselves get played for stupid with this "sequel mentality," especially because there is now danger of the exploitative micro-transaction business model spilling over from gaming and into every aspect of our lives.

All of this being said, I still want to know what happened to Huell. o.O

MilwaukeeMike said:

What, like a six-minute peep show? More corporate greed at work.

*sigh*

Except the story is about a guy who's PAYING a ton of money with no hope of making any back. Katzenberg is just a fan, he wouldn't make a dime if people paid for more Breaking Bad.

This is a story about a guy who wants to pay a ton of money for something and the person who would get the money said 'No'. It's the opposite of greed.

SNGX1275 SNGX1275, TS Forces Special, said:

It didnt have a disappointing ending like so many other drawn out shows out there. I immediately think of Lost!

I think Heroes was arguably worse. It should have ended after 1 season, I really wish I would have stopped watching then.

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