iPad Air adoption five times higher than previous generation during opening weekend

By on November 4, 2013, 10:45 AM
apple, sales, opening weekend sales, ipad mini 2, ipad air, fiksu

Apple’s new wave of iPads might be missing some anticipated features like Touch ID but that isn’t doing much to deter customer interest.  According to mobile analytics outfit Fiksu, the iPad Air’s adoption rate is five times higher than of the previous generation tablet, three times the adoption rate of last year’s iPad mini and twice as high as the two devices combined.

The firm found the Air accounted for 0.75 percent of all iPads in the wild as of Sunday night. During their own respective launch weekends, the fourth generation iPad accounted for 0.34 percent of all iPads while the mini was responsible for 0.35 percent.

Even still, the second generation iPad is the most used Apple tablet among consumers at 37.1 percent. The previous generation slate sits in second place at 22.5 percent with the iPad mini coming in a close third at 20.8 percent. Rounding out the top five is the iPad 3 at 18.5 percent and the new Air at 0.8 percent. Interestingly enough, only 0.4 percent of iPad users still work with the first generation device launched in 2010.

The second generation iPad mini with Retina display is expected to launch sometime later this month. It’s priced starting at $399 for a 16GB Wi-Fi model which is a pretty steep price compared to other similarly-sized tablets like the Nexus 7. It’ll be available in the same silver / white and black / space gray color options as the Air.




User Comments: 3

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tipstir tipstir, TS Ambassador, said:

Look like a something I would consider to get, but if I do the math right it would have to be the model for $599.99 that's hits home real fast. Compared to Android 10.1" with 16GB Internal Storage and sticking in 16GB MicroSDHC into the 32GB MicroSDHC slot. = 32GB. Cost a lot less than this new iPad Air though.

2 people like this | Guest said:

Another marketing company paid by Apple to "blog" about Apple products?

My adoption rate for believing articles about Apple products is five times lower than previous generation products.

Skidmarksdeluxe Skidmarksdeluxe said:

Another marketing company paid by Apple to "blog" about Apple products?

My adoption rate for believing articles about Apple products is five times lower than previous generation products.

You beat me to it. Apple have never been the ones to let the truth get in the way of flattering sales figures.

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