Facebook is finalizing a Flipboard competitor known as 'Paper'

By on January 15, 2014, 9:30 AM

Facebook is reportedly finalizing a mobile news reader service that will compete directly with Flipboard. Tentatively known as Paper, the app could drop as early as the end of this month following years of experimentation, cancellations and redesigns according to a new report from Re/code.

The project was initially intended to be a redesign of the News Feed but after multiple delays and refreshes, it was split into two parts. The first part came to fruition as the News Feed refresh last March while the second has morphed into Paper.

Built by the same team behind Facebook’s News Feed and being led by VP of product Chris Cox, Paper will either be a standalone mobile app or a web experience designed for mobile devices according to a source familiar with the subject. True to its name, the service will present content in a “paper-like” manner as a throwback to the pre-digital era.

Its functionality will be similar to Flipboard in that it’ll be a content aggregator that includes news snippets from publications like the New York Times or the Washington Post alongside traditional Facebook status updates.

While Cox is reportedly in charge of Paper, sources say CEO Mark Zuckerberg has been directly involved with the project and has final oversight over it (and all Facebook products, for that matter).

Facebook spokesperson Jessie Baker declined to comment on the matter, saying the company doesn’t comment on rumors and speculation.

User Comments: 5

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MilwaukeeMike said:

Sounds like someone from FB happen to buy an HTC One and liked Blinkfeed. For those of you who haven't seen it, Blinkfeed is the default homepage of the HTC One. it's a flipping style aggregation of news sites you select along with your facebook and twitter (and whatever you pick) feeds mixed in. You flip through it vertically and the tiles have a nice animation to them. It's pretty slick.

Good thinking FB! Great idea!

Skidmarksdeluxe Skidmarksdeluxe said:

Not for me thanks, Neither FB or Flipboard adds any value to my life.

Guest said:

I got some action from MySpace, none from FB. FB is useless to me, heh.

JC713 JC713 said:

Flipboard is ok. Not good for a hardcore reader like me.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

Mark Zuckerberg must be like myself and has a limited vocabulary.

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