Motorola has recently revealed a large portion of the direction the company plans to take moving forward, specifically its intent to introduce an even cheaper entry-level smartphone. According to an interview Motorola CEO Dennis Woodside gave recently, the company is keen to "push" a smartphone that is even cheaper than the $179 off-contract Moto G.
"In much of the world $179 is a lot of money, so there’s a big market at a price point of less than $179. We’re going to look at that, and just delivering on that value promise is super important," said Woodside. "I mean, why can’t these devices be $50? There’s no reason that can’t happen, so we’re going to push that."
When Motorola introduced the quad-core Moto G, it redefined how good a device at the sub $200 price point could be, while effectively rendering the similarly priced offerings from other companies like the single-core Samsung Galaxy Fame a thing of the past.
Motorola looks to be very focused on taking more entry-level smartphone market share in developing countries, similar to what Samsung has done with the $75 Galaxy Pocket. While we don't know about this supposed upcoming device's specs, Motorola might take a similar approach as it did with the Moto G and bring a serious improvement to the entry level market.
Woodside also mentioned higher end devices in the interview and the company's plans to introduce customization options that are much more advanced than what we see with the Moto X's shell colors and natural wood finishes. The CEO talked specifically about giving customers screen size options (which would potentially increase the size of the device) as well as "functionality" customization, although it is unclear whether or not Woodside is referring to the device's internals (processor, RAM, battery, etc.). Some have suggested the company could be talking about Project Ara here, but only time will tell. Ara is a modular smartphone project that allows users to piece together their device's components like a puzzle, essentially negating the need to ditch the entire handset in order to upgrade certain features.