Lyft Plus is the premium answer to UberSUV

By on
taxi, uber, lyft, car sharing, uber suv, ford explorer

Peer-to-peer transportation service Lyft has expanded its offering to include a new premium option. It’s called Lyft Plus and it’s designed to compete directly with rival Uber and their UberSUV service at a rate that is said to be around 40 percent cheaper.

Lyft Plus will allow customers to hail a newer model Ford Explorer that has been modified by West Coast Customs with amenities like 20-inch sport wheels, universal phone chargers, ground-facing accent lights, diamond-stitched black leather seats, dark grey suede on the ceiling and a custom front grill.

A small brushed steel mustache logo adorns the grill, replacing the gaudy looking furry pink mustache seen on regular Lyft rides.

An SUV from Lyft will accommodate up to six passengers, all of which will enjoy complementary bottled water and chocolates. Lyft Plus drivers also have access to Spotify Premium accounts so they can queue up a wide array of tunes if you want to rock out during the trip.

The service is expected to appeal to those looking to impress a date, a large group that wants to spend a night out without having to call for two taxis or someone needing a larger vehicle to transport luggage to the airport or move a large object.

Lyft is rolling out the SUV service as part of a pilot program in San Francisco with more cities following soon.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.