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Featurerich BRAVIA Internet Video portal; design; USB recording; new user interface.
Smart TV and new IPTV interface, design and build, connectivity, price.
Poor motion picture resolution; no support for MKV files.
The lack of picture quality finessing (no MontionFlow for example) means fast moving pictures can be a tad blurry and the audio output leaves something to be desired. Product Shots Sony's new Bravia KDL-40EX524 Edge LED HD TV sports a fine line of in
By Home Cinema Choice on February 08, 2012
Sony was an early exponent of net-connected TV. While its rivals were fumbling through the adolescent stages of internet connectivity, the Japanese major already had a mature IPTV portal on the go in the shape of its BRAVIA Internet Video (BIV)...
By CNET UK on January 20, 2012
There's plenty to like about the 32-inch Sony KDL-32EX524, including its warm pictures, good selection of Internet video services and stylish design. However, it's let down slightly by below-par contrast performance and some issues with motion...
By Pocket-lint on November 10, 2011
Great for movies though lacking the brightness of rival brands' Edge LED-backlit offerings, Sony's 37-incher piles on the features. This budget TV certainly punches above its...
By Best4Reviews on September 12, 2011
The Sony Bravia KDL-40EX524 is a great Internet connected HD TV with great IPTV features but you’ll not be getting the best Sony has to offer in terms of picture quality technology at this level. What you do get though, is a superbly designed,...
By CNET UK on September 12, 2011
The 40-inch Sony Bravia KDL-40EX524 is a decent-enough LED TV. Unfortunately, while it offers excellent Internet features and generally good picture quality, it's let down by its lacklustre audio, backlight inconsistencies and motion...
By TechRadar on August 30, 2011
Not so long ago, 37-inch TVs were the most popular size in Britain. In 2011, though, they seem to be a dying breed, with fewer and fewer models finding their way into TV ranges. Sony, for instance, only has two 37-inch TVs in its latest range,...
By Trusted Reviews on August 30, 2011
Sony's 37EX524 is frustratingly close to being a great TV for its money, thanks to an excellent black level response free of backlight inconsistencies, and some superb online features. Ultimately, though, it's let down a little by obvious motion...
By Whathifi.com on August 08, 2011
Too much choice can be paralysing: it can be hard to take the plunge and hand over a hefty bundle of notes. But we think being able to pay anything between £300 and £3000 for a 40in TV is a good thing, as it tends to mean decent value.This is...
By RegHardware on May 21, 2011
Overall, I’d rate the 40EX524 as a stylish, everyman telly with a forward looking feature roster. As such, it bodes well for other screens in Sony’s 2011 line. While more demanding users should look up the Sony range for better picture...
By T3 Magazine on May 17, 2011
The 40inch KDL-40EX524 is the first of a new generation of internet connected TVs from Sony. Designed to bring the joys of IPTV to a mainstream audience, it offers a veritable Tasting Menu of leading edge tech. It’s also an enthusiastic eco flag...
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