Amazon loses $544 million in Q3 after Fire Phone failure

By Scorpus ยท 12 replies
Oct 24, 2014
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  1. It's pretty well established now that the Amazon Fire Phone was a complete and utter failure for the company. Data from two months ago indicated that as few as 35,000 Fire Phones were in circulation, causing Amazon to slash their...

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  2. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,286   +902

    Don't think the market was fond to a forked android version. If they'd made something similar to the Moto G this would be another story.
  3. ikesmasher

    ikesmasher TS Evangelist Posts: 3,000   +1,319

    Didnt make the phone competitive enough hardware-wise and they too heavily integrated amazon into the phone itself. just my opinion though,
  4. cmbjive

    cmbjive TS Booster Posts: 777   +138

    There is no point to Fire TV, the Fire phone, and the Kindle Fire. Until Amazon differentiates itself it will continue to lose money on products that are too me-tooish relative to other offerings.
  5. Arris

    Arris TS Evangelist Posts: 4,730   +379

    I wonder if they are repackaging their huge stock pile of fire phones into the Fire TV boxes?
  6. mctommy

    mctommy TS Addict Posts: 217   +38

    I wonder who the geniuses were behind development (or co-development) of that phone... they should be blacklisted from any wireless device design/development team.
    Robinson Ochoa likes this.
  7. The Fire Phone would have been a nice phone two or three years ago. I'm betting all the proprietary software took too long to develop.
    Robinson Ochoa likes this.
  8. ETF Soldier

    ETF Soldier TS Evangelist Posts: 463   +136

    There'd be a much larger adoption of the Kindle Fire tablets and phones if they don't use their horrid custom android FireOS, it's terrible and you know that it's just completely designed to make you buy more.
    Stop it Amazon, let people make their own choices to buy things.
    Robinson Ochoa likes this.
  9. Jim$ter

    Jim$ter TS Booster Posts: 158   +32

    1. Don't limit yourself to one carrier.
    2. Make it amazing and cheap if you want to make inroads

    Both 1&2 combined killed it right off the bat. You not the iPhone or Galaxy yet so don't try to be.
    Robinson Ochoa likes this.
  10. It seems the entire premise of Amazon is to gain market share and operate at a loss until it has sufficient advantage to raise prices and make a profit I.e. last man standing.

    Crushing small scale book publishers does seem viable, but the the big tech players could easily fend this strategy off forever, leaving Amazon as a company that never makes profits. For example Apple/Microsoft/Google throw a few billion into creating a seperate retailing/shipping company with UPS/Fedex. Only has to match Amazon on everything, doesn't matter if it makes a profit. Result = Amazon with no prospect of ever being the last man standing.

    The emperor has no clothes.
  11. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    What did they expect? It was doomed to failure from the very start.They limited themselves in just about every way possible and committed the ultimate cardinal sin and insult by pricing it way too high. Perhaps the Nexus 6 will follow a similar path, maybe not as perilous.
    Robinson Ochoa likes this.
  12. TorturedChaos

    TorturedChaos TechSpot Chancellor Posts: 839   +29

    There was an Amazon phone?
  13. You're saying it had nothing to do with it only being on AT&T? It was a major reason I would not touch the thing. AT&T has the worse service and is only good on west coast. They are not Apple and should not have released as if they were Apple. The phone would have done better if it was not AT&T only.

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