AMD Radeon RX 9070 expected to start at $479, available as soon as late January

[zohaibahd]

Rumor mill: Multiple sources suggest that a reveal or reviews for the mid-range Radeon RX 9070 and 9070 XT GPUs could go live in the coming weeks. Additionally, speculation is mounting that AMD may be looking to counter Nvidia's high-end GPU launches by focusing on more competitively priced RDNA 4 offerings.

Let's dive into the juiciest rumor from Chiphell: pricing for the RX 9070 XT. According to a post on the forum, AMD might price the reference 9070 XT at $479, with custom third-party models starting around $549. If true, that's a compelling price point for what's expected to be a solid 1440p GPU.

Of course, pricing rumors should always be taken with a grain of salt until official confirmation arrives. However, this rumor aligns somewhat with AMD executive Frank Azor's recent (albeit vague) comments in a Spanish interview. Azor hinted that RDNA 4 pricing would range between $300 for budget models and over $1,000 for high-end offerings, steering clear of either extreme.

The RDNA 4 series was officially announced at CES 2025 earlier this week. While AMD shared little beyond the new numbering scheme – intended to simplify comparisons with competing Nvidia GPUs --it has already generated significant buzz.

Beyond pricing, another rumor gaining traction – again from Chiphell – suggests that AMD has set January 22 as either the review embargo lift date or the official unveiling of the RX 9070 specs. While the rumor specifically mentions the 9070, it's reasonable to assume that both the 9070 and 9070 XT will be part of the reveal.

Adding more fuel to the speculation is an Instagram tease from XFX, which used the hashtag #Navi48 – the GPU codename for the RX 9070 – and hinted at a potential January 24 announcement.

The conflicting information makes it hard to pin down the exact timeline, but late January seems increasingly likely as the moment we'll get our first proper look at these mid-range RDNA 4 GPUs.

As for why AMD may have chosen this timing, the title of Frank Azor's recent interview, as reported by VideoCardz, hinted that AMD is waiting for Nvidia to announce pricing for their own next-gen GPUs. This suggests AMD might price the RX 9070 series in direct reaction to Nvidia's offerings – though, of course, this remains in the realm of speculation.

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AMD Radeon RX 9070 expected to start at $479, available as soon as late January

 

[yRaz]

Let me grab some toilet paper because I can't wait for the **** show in the comments section

 

[VariableSpike]

Well, if this is equivalent to a 4080 super / 7900 xtx ish as per some of the leaked 3dmark benchmarks and the like, with the 20w or so lower tdp and possibly better ray tracing and so on then $549 (assuming aib card as I don't see too many people biying reference) for what should compare to a 5070ti or so seems pretty good, but if its pants and it turns out the benchmarks were bogus, then this is dead in the water, the chiphell leakers seemed to suggest this card will be some magical 1440p ultra thing (and to be fair, if it follows the 7900xtx vaguely for performance it should be) and will make people reconsider what to buy - the main thing is that AMD has been so coy about details and the media knew more than what AMD revealed themselves, so it does not scream of confidence

 

[Loadedaxe]

If they cant beat the 5070, they wont sell.
Someone with ~$500 isn't going to settle for AMDs less performance, and lacking software.

And no I am no Nvidia fan, I just wished AMD would price their offerings correctly at launch instead of waiting 6 months to drop them where they are suppose to be.

 

[HardwareHunt365]

If true, for $70 more, you can get a GPU with performance equal to the 4090.

Facts.

 

[n3o127]

I do believe (in the end) with the higher clocked higher watt RX 9070 XT, it will in fact hold its own (raster) against the RX 7900 XTX) -- AMD would do better to release Benchmarks vs their own 7000 series cards (and leave nVidia cards all together out of the picture, no need to run free ads for nVidia after all). So that being said, if we take pre-information info and compare 9070 XT to 7000 series it's almost a modern next gen 7900 XTX and say that as it looks really close in raster (we may see with real drivers it will beat it) however better in all other aspects from rays and fake frames etc... If AMD ran with a $479 2nd Gen 7900 XTX paints an interesting offering vs 4080 and 4070 comparisons and then nVidia saying how much better 5070 is (even if it isn't) paints AMD 9070 XT as a low-class product -- AMD RX 9070 XT for just $479, excellent 2nd gen 7900 XTX for performance and MSRP.

 

[DanteSmith]

If true, for $70 more, you can get a GPU with performance equal to the 4090.

Facts.

Thanks for making me laugh. Better than a clown.

 

[HardwareHunt365]

Thanks for making me laugh. Better than a clown.

It's okay. Not everyone keeps up with how the green team consistently stays ahead. It's no surprise at what level AMD is competing with their GPUs today.

 

[takaozo]

Did AMD made any statement about launch date or prices?
Rumors....

 

[nnguy2]

Thanks for making me laugh. Better than a clown.

Every few months you get a clown on the forums that cheerleads nvidia more than Haung. I'm sure it's the same clown that just changes their screen name.

 

[Vulcanproject]

This could work at $500. Ballpark 4070Ti/5070 performance would be fine, with 16GB of memory that gives it a significant edge.

One of the reasons why I just haven't been interested in AMD products was because even if you have a powerhouse like a 7900XTX the image quality on many advanced titles more often than not comes out worse than having a lower end Nvidia card and DLSS enabled. FSR 3.1 is just poor. Soft blurry unstable mess, everything looks like a console game.

So a lot also hinges on FSR4. If that's good enough to at least get close to DLSS image quality and AMD push it into enough titles then it'll sell. The frame gen stuff doesn't matter so much but the upscaling quality certainly does.

 

[Kotters]

It's okay. Not everyone keeps up with how the green team consistently stays ahead. It's no surprise at what level AMD is competing with their GPUs today.

Fake frames, fake performance, fake marketing, fake users, fake opinions.

 

[ScottSoapbox]

It's okay. Not everyone keeps up with how the green team consistently stays ahead. It's no surprise at what level AMD is competing with their GPUs today.

-looks for forum mute button-
....
-sigh-
EDIT: There is a mute! Click on someone's profile and click ignore. Removes their posts from forum and comment view (if logged in).

 

[ScottSoapbox]

Just a few more weeks and we finally will know how the next gen stacks up! While only a few GPUs will be out, estimating other models is easier with at least one independent review data point from each company.

I can't wait as I am still undecided what GPU is going in my new Spring build.

 

[HardwareHunt365]

Fake frames, fake performance, fake marketing, fake users, fake opinions.

And yet most gamers purchase Nvidia over AMD. The "loudest" ones are the ones complaining the most about Nvidia, even though Nvidia provides:

• More tech (that AMD copies)
• More performance
• More marketing (tech demos/game devs using Nvidia)
• More gamers (obviously)
• Fewer complaints (since Nvidia gamers most likely have less to complain about)

 

[Kotters]

And yet most gamers purchase Nvidia over AMD. The "loudest" ones are the ones complaining the most about Nvidia, even though Nvidia provides:

• More tech (that AMD copies)
• More performance
• More marketing (tech demos/game devs using Nvidia)
• More gamers (obviously)
• Fewer complaints (since Nvidia gamers most likely have less to complain about)

Fake conversation

 

[Peter Farkas]

I wonder if AMD will be so aggressive with its pricing to force Nvidia to reduce their price and back and forth .... or will they just cartel the market hand in hand under a rainbow again...

 

[Cocojambo13]

If they cant beat the 5070, they wont sell.
Someone with ~$500 isn't going to settle for AMDs less performance, and lacking software.

And no I am no Nvidia fan, I just wished AMD would price their offerings correctly at launch instead of waiting 6 months to drop them where they are suppose to be.

you have no ideea how the market works, it WONT SELL because it "wont beat X whatever brand" that is a fallacy.

It wont sell ONLY if the price is really bad. AMD will sell it like hotcakes because the prices they need to OFFER on the market right now will not permit them to be on the high margin like nvidia does.

 

[Inthenstus]

I’m not going to lie, if it’s $500 and the 5070 is $70 more, I’ll be going that route, assuming the performance numbers are true. AMD needs to get people to use their cards, so they can rebuild trust after the 5700 series fiasco. Intel really struck it home with their recent card, and it’s working. AMD needs to do the same.

 

[yRaz]

you have no ideea how the market works, it WONT SELL because it "wont beat X whatever brand" that is a fallacy.

It wont sell ONLY if the price is really bad. AMD will sell it like hotcakes because the prices they need to OFFER on the market right now will not permit them to be on the high margin like nvidia does.

All we know for sure is the MSRP. In all likelyhood, these cards will sell10-20% over MSRP for the first couple months. The 5090 will be unobtainium below $3000 for the first 6 months if you don't grab one at launch.

AMD has, historically, done a better job of staying closer to MSRP than nVidia. Lets be honest, that's because of lower interest and lower demand. However, I think AMD might have a chance to move some product. The cards are less likely to be scalped and stay close to MSRP. Meanwhile, the 5070 will likely drift up to around the $700 mark until probably the end of summer.

I don't think I have a stand in this race right now. All my hardware is perfectly fine for my current needs. it's not good, but it's fine for the time being. Franky,I I'm waiting for a general release of SteamOS to see how hardware performs on it and what the future of Linux gaming looks like. I'm thinking about getting a mini PC as my next desktop. THe new ryzen AI chips have peaked my interest for this. Not for the AI, but for the strong integrated graphics solutions so it *SHOULD* theoretically be on par with a 4060.

 

[Mr Majestyk]

If 9070XT is between 5070 and 5070 Ti in raster and RTing and it's a much better card for AI work than RDNA3, I will definitely consider it at $550ish. If not I suspect I'll be getting 5070 Ti.

 

[Moochy]

If true, for $70 more, you can get a GPU with performance equal to the 4090.

Facts.

lies, Jensen was not truthful on that one

 

[Loadedaxe]

you have no ideea how the market works, it WONT SELL because it "wont beat X whatever brand" that is a fallacy.

It wont sell ONLY if the price is really bad. AMD will sell it like hotcakes because the prices they need to OFFER on the market right now will not permit them to be on the high margin like nvidia does.

Thats a given, and AMD has always priced them too high at launch.

 

[Fanboiism101]

$550 it is.\
Reference design is something that never existed in most region, so that $480 just a reminder that you just have to gitgud.

 

[Antias]

Crikey, all these little teases are driving me nuts...
As I'm going to be upgrading my 3060Ti this year AND I don't play AAA high framerate required games...
(although I do play at 5120x1440 and I like to turn all the bling on in my games settings like Starfield and Baldur's Gate 3 but happy with 75fps+) I'm not tied to either brand, having had both over the years...
But looks like I'll be waiting a while to see any worthwhile reviews of both lines AND the subsequent waiting for prices to settle down here in Australia (go on... check the prices at aussie online stores and compare it to USA prices... even with a little mark up for distance after currency conversion, theres some hefty aussie profit gouging going on here)
I miss the good ol' days of "The Sweet Spot" recommendations (price performance sweet spot)
Made life easy but interesting...