Apple crowned 'most-admired' company for twelfth successive year

midian182

TechSpot Editor
Staff member

The accolade comes from a Fortune survey of 3,750 business executives, directors, and analysts. It was sent out in October and November—before CEO Tim Cook warned that the company’s revenue would be lower than predicted for Q4.

The Cupertino firm came out top in every one of the categories, which include innovation, social responsibility, quality of products/services, financial soundness, and people management.

For the third consecutive year, Amazon took the number two spot behind Apple. Jeff Bezos’ giant beat Warren Buffett’s Berkshire Hathaway, Walt Disney, and Starbucks. The next three spots were taken by tech companies—Microsoft, Alphabet, and Netflix—with JPMorgan Chase and FedEx making up the rest of the list.

1. Apple

2. Amazon

3. Berkshire Hathaway

4. Walt Disney

5. Starbucks

6. Microsoft

7. Alphabet (Google)

8. Neflix

9. JPMorgan Chase

10. FedEx

The survey’s participants were also asked to name the most overrated and underrated CEOs. While his company might be the most admired, it seems more people (183) believe Tim Cook is overrated rather than underrated (79).

Topping the underrated list was Microsoft's Satya Nadella with 217 votes, putting him ahead of Jeff Bezos in second place. The top overrated boss was Mark Zuckerberg, who also saw Facebook voted the least trusted company last year. His 653 votes beat Elon Musk’s 340 votes.

With Apple and other smartphone giants not performing as well as expected recently, it might struggle to top the list for the thirteenth time this year. But that could depend on the reaction to the next iPhones.

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p51d007

TS Evangelist
LOL, keep pricing phones, laptops, iPads, watches the way they currently are, and that won't last long.
 

Uncle Al

TS Evangelist
I would certainly like to see the polling numbers and who they polled. No doubt Apple is a "good" company but falls short of being great. Like too many tech companies they are all about what they can get and don't seem to have focus on what they can give. Those days ended when the Woz was ousted from the company and they simply never got it back ....
 

m4a4

TS Evangelist
Ha, as a power-user, they are certainly not anywhere close to the "most admired" lol.
 

kombu

TS Addict
I would certainly like to see the polling numbers and who they polled. No doubt Apple is a "good" company but falls short of being great. Like too many tech companies they are all about what they can get and don't seem to have focus on what they can give. Those days ended when the Woz was ousted from the company and they simply never got it back ....
Judging from the list the poll must have been either taken in the heart of San Fran or Williamsburg Brooklyn
 
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DukeD

TS Member
People are such sheep when it comes to Apple. Too funny. Most admired company???? For 12 years!!!! I give!
 

mcborge

TS Guru
"The accolade comes from a Fortune survey of 3,750 business executives, directors, and analysts"... Let the general public take the same survey so we can see just how far that admiration actually goes in the real world. This is just business execs patting each other on the back.
 
S

senketsu

"The accolade comes from a Fortune survey of 3,750 business executives, directors, and analysts"... Let the general public take the same survey so we can see just how far that admiration actually goes in the real world. This is just business execs patting each other on the back.
yes, they admire Apples profit margin on their devices, the tax shelter thing they have with Ireland etc. Naturally since they are business execs and the like. For the public, I suspect a poll taken on TechSpot would give different results than one from the general public
 

captaincranky

TechSpot Addict
"The accolade comes from a Fortune survey of 3,750 business executives, directors, and analysts"... Let the general public take the same survey so we can see just how far that admiration actually goes in the real world. This is just business execs patting each other on the back.
Given the demographic polled, wouldn't the category be more aptly named, "companies of which we're most envious"?