Apple to pay $2.25 million in Australia over misleading iPad 4G branding

By Jos ¬∑ 14 replies
Jun 8, 2012
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  1. Apple has agreed to pay a settlement of $2.25 million in Australia over accusations that it mislead customers by promoting the 4G capabilities of the new iPad, despite knowing that...

    Read the whole story
  2. VitalyT

    VitalyT Russ-Puss Posts: 3,664   +1,949

    And what about the rest of us?

    - selling the most unsecured OS, and calling it most secure?
    - claiming A5X has 4 times more power than Tegra 3, while in reality it is even less productive than Tegra 3?
    - selling the product that drops charge even while connected to the power, while under full load, and calling it a better battery life?

    Should I continue here or just forward my case to the court?
  3. I have a new iPad too. I live about 100 Kim's from a couple major cities, Soo am limited to 3G unless I travel to he city. All I sue for only getting 3G? Heck no. Is it apples fault my service provider doesn't service the area? No.
  4. That's irrelevent though... This is more about what the device is advertised to do.
  5. But it does do it, its just not available in this area. Not apples fault.
  6. So basically, keep the change australia.
  7. Tygerstrike

    Tygerstrike TS Enthusiast Posts: 827   +93

    Apple does ALOT of shady stuff, but in this case Apple is getting the shaft. To expect Apple to know every major carriers network and type is a bit stupid. There is no way Apple could make a product that is going to work on EVERY system. Its unrealistic to expect it. Its not Apples fault that Aussies cant get a good 4G. Then again with all the lawsuits that Apple files, a bit of turn about is fair play is involved here. So Apple may not be responsable for how another countries cellular network is set up, but the slap in the face may cause Apple to rethink all their frivolous lawsuits in the future.
  8. Scshadow

    Scshadow TS Evangelist Posts: 511   +152

    My gut reaction even though I'm an apple hater is to defend Apple with this 4g labeling. Thats because I believe people should be tech literate and should research products before making purchases. The problem is, Apple is a smart smart company. Its not an oversight by apple. There is no way they were ignorant of the fact 4g wouldn't work in that country. They had to have known and they had to have decided to advertise it as 4g on purpose. Anyway... 2.2 mil... what a slap on the wrist.
  9. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,223

    Misled is the nice way to say it. Scammed would be mean, and 'lied' would be accurate. I was sold a 4g phone in milwaukee, but there is no 4g network here. I wasn't too mad because I understand Sprint isn't going to take 4g off the box depending on which store it goes to. But Austrailia is a huge island. You can't drive to an area that has coverage, or logically believe any iPad sold there would ever even be used on an LTE network.

    You can't blame customers either. Apple products are specifically marketed to people who are less tech-savvy. Apple products have fewer customization options and have the smallest learning curve. They don't even put tech specs in their ads.
    The weird part is... why? it's not like there's any tablet that could compete anyway.
  10. Honest question: how many other products in Australia are marketed with a label of 4g that doesn't work with your system? And are they required to also change their packaging?
  11. Tygerstrike

    Tygerstrike TS Enthusiast Posts: 827   +93


    You should check out the Motorola Xoom II. I have the Xoom 1 and I love it. I also have an Ipad 2. Xoom is running Android ICS. LOTS of customization on the Xoom. Where Apple is the kindergarten tablet, Xoom is High School.
  12. The point is that there IS a 4G network in Australia, and Apple knew that the ipad was not compatible with it! It is not the same as 4G in the U.S., and by marketting the ipad as 4G here Apple was deceiving people.
  13. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,010   +18

    Well, sounds like there is an organization in Australia dedicated to that very question.

    You should e-mail them and let us know.
  14. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,010   +18

    Actually yes, I would expect Apple to understand the technical differences between different countries they do business in. In fact I would expect that there are people at Apple whose very job is to know every single cell phone company in the world, and what kind of network they run, and whether or not Apple products can run on their network and/or if Apple should try to make their products run on their network. I would expect a company that manufactures one (if not the) most popular smartphone on the planet to know that.

    And furthermore, I would expect Apple to have lawyers who very carefully vet every single ad, label and package to avoid....class action lawsuits against false advertising. Like they got sued for the antenna, or storing Wi-Fi tower locations on the phone, for poor battery life, and one of the countless lawsuits that Apple has been subjected in the past few years.

    No offense, but "poor Apple didn't know no better" is not going to fly. If they can analyze the microscopic differences between Samsung phones and their own, they can realize that the *ONLY* LTE network on an entire continent is not compatible with their product....
  15. TJGeezer

    TJGeezer TS Enthusiast Posts: 385   +10

    I wonder whether some Australian corporate marketing bureaucrat simply picked the promo text from lists of Apple-approved lines, without thinking much, or at all, about whether it was technically accurate. That wasn't his or her area of competency. To a lot of nontechnical people (consumers as well as Marketing Dept. flacks) 3G is 3G is 3G, Hertz is a car rental and megahertz is WTF?!

    Because this does feel inadvertent on Apple's part, whatever their other sins. Wrong but not intentional, just something that slipped through while techies were doing geeky stuff and marketers were spinning images and words and lawyers were looking for tax loopholes or composing nastygrams or seeking reasons to sue and executives were jockeying for position and... like that.

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