Actually, if you read the Developers agreement, you cannot have an app that simply duplicates the core functionality of a device. AliveCor used decades old technology to come up with an app that did one thing - duplicated core functionality. Now they had multiple opportunities here to get it right. 1) Expand greatly on the functionality they provided, 2) Work with Apple to make a better health monitoring product, 3) not sue Apple over a BS claim that they invented ECGs. so1) if you have a product on someone else's hardware, expert the market to move on and render you obsolete if you don't keep offering better and better stuff - there is no requirment that the other company continues producing the product you rely on, unless you establish that requirement contractually, 2) don't sue the hand that feeds you, who is going to keep supporting you then, eh?
Finally alivecor is so full of crap. I use a Pacemaker, I use ECG data, and wow, I have other non-Apple apps that store and process the data. who knew?
"you cannot have an app that simply duplicates the core functionality of a device." That's what Apple did and not what AliveCor did.
Alivecor created the hardware and applications well before Apple integrated both into their watch and likely before anyone else was using the technology on a mobile device.
After the first Apple Watch was released AliveCor was open with Apple about its intentions to produce an ECG wristband and application and Apple not only initially approved AliveCor’s apps for distribution through the App Store, but also advertised AliveCor’s innovations in order to sell more Apple Watches.
Just so you know, this isn't about AliveCor claiming they invented ECG, but about their development of hardware and software. Analyzing mobile ECG data using neural networks isn't decades old technology.
ActiveCor developed the tech needed to make their mobile ECG tech work and got the FDA's approval well before Apple did:
- The Co-found of AliveCor,David Albert, patented wireless ECG data transmission from a handheld device in 1998.
- In 2010 David Albert developed an ECG equipped smartphone case. It was given FDA approval in 2012.
- AliveCor later released a credit-card sized device and was able to send medical-grade ECG data to the cloud where it could be read by physicians.
- AliveCor investigated how its single-lead ECG compared to a traditional 12-lead device and used that data to develop software to better detect heart irregularities before doctors would know to take a closer look.
- AliveCor was cleared by the FDA in 2015 to offer algorithmic analysis of readings to determine certain heart rhythm problems.
- AliveCor was using neural networks to "train" its products to detect heart problems in 2017 and in that same year their KardiaBand ECG reader was given FDA approval as a medical device accessory to the Apple Watch. In 2018 AliveCor was given an innovation award for it's ECG software.
- AliveCor developed software to make it possible for a mobile platform to analyze ECG data with 95% accuracy.
- AliveCor told Apple they have been given FDA approval for their wristband and application and told Apple the day they were going to announce it's approval. The day AliveCor made their announcement Apple “pre-announced” a heart initiative for the Apple Watch. There is little doubt Apple started work integrating the ECG function shortly after AliveCor told Apple about their wrist band and application.
- On 12 September 2018 Apple released their Apple Watch 4 with ECG and marketed it as "the first-ever ECG app offered directly to consumers”