ASRock becomes third-largest motherboard brand in 2010


Posts: 5,269   +103
ASRock had a strong showing in 2010, surpassing its elder rivals MSI and ECS in shipments to become the third-largest motherboard brand. The company moved two million branded motherboards in the fourth quarter of 2010 and eight million for the year, ahead of the seven million shipped by MSI and ECS (excluding OEM orders). Sticking true to its roots, a vast majority of ASRock's boards were entry-level products priced around $50.

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Posts: 249   +14
It's no surprise to see asrock on third place, lately they've been pushing out some really well balanced mobos... I won't deny I used to see them as the cheapo, not reliable brand, but I'm starting to change my perspective...


Posts: 4,840   +1,267
As more traditional chipset features move to being a function of the CPU, motherboards of a particular platform will now generally operate at or near the same level of performance, so the differentiators become build quality, support and feature set.
ASRock at present probably offer the best feature set for the price and their build quality/stability are on par with the traditional tier one vendors so hardly surprising that they are increasing marketshare. Pushing into markets neglected by the big three raises their profile considerably.


Posts: 5,124   +193
I have started to use these when they began using the Dura Cap polymer/Nippon-chemicon Caps. not a bad MB at all.


Posts: 513   +0
Still, there is no denying that Asus is making a lot of money. If this list was to be published in numbers, i.e. "the MB-manufacturer which earns the most cold-hard cash"-list, I reckon Asus would come out top of the list in no time.


I may start considering using an ASRock board now... always was a little wary.

ASUS is still my go-to brand. Probably always will be. Love their products.