AT&T is adjusting the cost of unlimited data plans for new subscribers

[Polycount]

AT&T has some mixed news for prospective customers. Starting today, the mobile giant will be implementing a few changes to their unlimited data plans' pricing and functionality.

To begin with, AT&T will be bumping up the cost of their basic unlimited data plan, dubbed "Unlimited Choice Enhanced," from $60 to $65 per month. The company will also be dropping the price of their higher-tiered, "Unlimited Plus Enhanced" plan from $90 to a mere $80. To be clear, these price changes are only going into effect for new unlimited data plan customers; existing customers will not see any changes to their monthly bills.

At any rate, these price adjustments come with a few service tweaks. Specifically, AT&T's Unlimited Choice Enhanced plan has had its 3Mbps speed cap for "overall Internet usage" eliminated.

Theoretically, this means customers will get faster data speeds in general with the exception of video playback which will remain locked to 1.5Mbps for 480p content. Unfortunately, AT&T will also be throttling Unlimited Choice Enhanced subscribers' connection speed if the company ever feels their network is too congested.

As for Unlimited Plus Enhanced subscribers, the new service tweaks are strictly beneficial. Previously, the Plus Enhanced plan's mobile hotspot functionality restricted users to 12GB of high-speed network connectivity before throttling their data speeds to 128kbps. Now, that limit has been increased to 15GB, giving users just a bit more breathing room before they will see a speed decrease.

Finally, Ars reports AT&T will be offering customers subscribed to either plan $15/month in "loyalty credits" to be put towards AT&T's various video services albeit with a couple of restrictions. For example, Unlimited Plus Enhanced subscribers can put the $15 towards DirecTV, DirecTV Now or U-Verse whereas Unlimited Choice Enhanced subscribers are limited to spending it on DirecTV Now.

You can learn more about AT&T's unlimited data plan changes on their official website.

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[QuantumPhysics]

I've been with AT&T since the first iPhone. I pay $103 per month (including tax) for unlimited data, text and talk. I easily approach 20GB a month due to sending/receiving Facebook photos, video on Youtube and listening to Sirius XM.

The carriers need to see their users drop before they get fair about Unlimited service. I absolutely don't believe anyone should have to spend more than $100 a month on a smartphone - especially when they rip us off for extra cash to tether our mobile devices.

I switched my parents to one of the "Unlimited everything for $50" a month companies. No they don't get the service level of Verizon, but they also don't end up spending more than $200 a month either.

 

[Uncle Al]

Went to Consumer Cellular a few years back and have unlimited talk & text, 5GB on data which allows me to read all the news each morning and I pay about $45 a month. Not the best but considering I talk to my kids 3-4 times a week it all breaks out in my favor ..... so far. Consumer Cellular rides the AT&T backbone.

 

[wiyosaya]

Well, who saw this coming?

 

[tipstir]

I pay $90 for two lines with unlimited everything including high speed 4G LTE data. Two Motorola Moto Z2 Force Cells phones with T-Mobile leased. Service is second to Verizon and AT&T is 3rd and 4th to Sprint Network in my area. Someone wrote a neat program app to tell you were the cell towers are and how does the service compare to the 4 providers in my area. Wow what a difference. Verzion is expensive and I do not like the way I treated with their service. T-Mobile is quick to make adjustments for me. I don't use the cell phone as much the Fiance she does more calling and texting than I do. But I like the fact that I am not on a prepaid service where I was limited to 2GB of data. Now I can watch a video using high speed data on youtube car DIY with Scotty Kilmer on youtube at the anywhere I have to sit and wait for service. LOL

 

[p51d007]

I've used straight talk FOR YEARS. 10gigs, unlimited everything else, for 50 bucks a month, plenty for me.

 

[mrjgriffin]

Im on the verizon beyond unlimited for 90 a month. its roughly 100 give or take with taxes etc. to me thats not worth it. my internet with 1 terrabyte of data at home is 70 a month. the balls of these phone companies to charge so much. they need be lynched.