Evernessince
Posts: 5,469 +6,158
Never said their wasn't ground. I'm just reminding you EPYC right now still isn't the overall winner against Xeons, no matter what Intel charges for them.
I'm no expert, but I don't see RTG being successful in the long run given its history and current marketshare, and AMD should look to sell and focus on CPU's and maybe consoles if Navi isn't a home run.
I will add that a big company like Amazon is a huge deal. They need a metric ton of CPUs and can't afford to poke the bear that is Intel without knowing that they are covered. Intel used to not so subtly imply that it might be hard to get enough Intel chips if they decide to start using competitor's products. Heck they in all likelihood still do. Nvidia did the same thing with it's board partners recently and the GPP. Either you signed on and agreed to the rules or you got reduced chip allotment.
So really going 40% AMD chips for Amazon is a message right across Intel's bow saying that Intel no longer holds the upper hand and that they trust AMD will continue to deliver.
Intel can not charge whatever they want for Xeons. They can charge companies who want to upgrade existing platforms a bit more and companies who have software designed specifically for Intel processors but that's about it. Otherwise if the company needs to rollout 2,000 more servers and the Intel models cost twice as much, perform worse, have higher power consumption (and thus higher energy and cooling costs), and have lower density (thus increasing cost due to the additional required space) I don't see a reason why any company wouldn't consider rolling out EPYC servers instead. Zen 2 will give AMD all those advantages and Zen+ already gives most of them. It hits a point where the TCO of the Intel processors just becomes so ridiculous in comparison that if you do have Intel optimized software, you'd saved a ton of money by going AMD and getting your software team on optimizing for AMD. Software developers get paid good money but it won't make a dent in the amount you'd save from having access to AMD hardware.
If you had said this before the many security flaws I would have agreed with you. Intel had consistency. Now? Now the enterprise has to deal with tons of security holes and massive drops in performance. 33% from a single patch. Who knows when the all the exploits will be fixed and the performance drop they will come with. That's not good for business.