Beats By Dre looking to end partnership with HTC

Shawn Knight

TechSpot Staff
Staff member
Beats Audio co-founders Dr. Dre and Jimmy Iovine initially sold a 50.1 percent stake in their company to handset maker HTC two years ago for $300 million only to buy half of it back a year later for $150. Now...

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cmbjive

TS Booster
"Beats Audio co-founders Dr. Dre and Jimmy Iovine initially sold a 50.1 percent stake in their company to handset maker HTC two years ago for $300 million only to buy half of it back a year later for $150."

They bought it back for only $150??!! Wow, that's a great price!
 

MilwaukeeMike

TS Evangelist
Some were worried about whether Beats? success was simply a trend or could be replicated in other markets while others feared the aggressive terms the company was after.
I doubt it really had much to do with helping to sell smartphones. Beats supposedly makes your music sound 'better' but many smartphone users don't have headphones capable of taking advantage of it.

And they want to start a streaming music service? Isn't Spotify barely hanging on and Google just started their own service? How are they going to compete?
 

Adhmuz

TechSpot Paladin
Beats Audio, the Monster Cable of the audio world. "Beats Audio. LEADING THE REVOLT AGAINST INFERIOR SOUND." Funny the claims companies make. I was recently able to compare a pair of the urBeats earbuds, retail for $99, against a pair ultimate ears by Logitech, purchased for $9.99. Honestly with one bud in one ear and the Logitech in the other, the sound was so similar a blind test with a couple of my friends proved they couldn't tell the difference. The friend who bought them looked like a fool. Much like all people who buy this crap.
 
G

Guest

Beats....LOL
Along with Monster and Bose they are extremely misleading about their quality.

Pick up a pair of Beyerdynamic DT 770s and see what real headphone bass is like.
Get some Grado SR225s to hear true clarity and crisp sound.
 
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treetops

TS Evangelist
I have it on my phone, it came with it, never used it, really not going to ever buy beats head phones. And my phone speaker cannot use it.
 

mctommy

TS Guru
Still rocking my Sony MDR-V6 which were introduced by Sony in 1985. Sony never changed these (altered them a little bit with the MDR-7506 & MDR-V600) and they were the go-to studio monitors... and they cost about $75.
 

St1ckM4n

TS Evangelist
Beats supposedly makes your music sound 'better' but many smartphone users don't have headphones capable of taking advantage of it.
Actually, the audio processing program you speak of is indeed made to take advantage of the 'generic' consumer headphones. The bass is boosted in a way to get 'better' sound out of earbuds or similar. Apple does the same with their iPhones.
 
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MilwaukeeMike

TS Evangelist
Actually, the audio processing program you speak of is indeed made to take advantage of the 'generic' consumer headphones. The bass is boosted in a way to get 'better' sound out of earbuds or similar. Apple does the same with their iPhones.

Well.. after I read what you wrote I tried it out with my HTC One and some different headphones. My super cheap Sansa Clip earbuds, $6 panasonic earbuds from Amazon (which sound good for $6 earbuds) and my logitech computer speakers (2.1) all had the same difference. It was noticeable to turn Beats on and off, but not by much. It added some tone, increased bass slightly and made the vocals louder. There was also a bigger stereo separation between the left and right speakers. It did make the sound better, but it didn't help anymore with the cheap earbuds than it did with the logitech speakers.

However... On the speakers on the actual HTC phone, it was like turning a mono shower radio into a Bose Wave radio. Well... maybe not that much, but it sounded a lot better. I don't know if perhaps HTC doesn't do anything to improve the standard sound on a phone they include Beats on, but the difference was significant.
 

trgz

TS Addict
Oo, I was looking for a cheap/simple Android Phone for the rare occasions I might need to give my Nexus 10 some 3G and I had shortlisted the HTC Desire C but haven't yet bought it due to the Beats label on it! Here's hoping that it might get un-badged (not too worried about the sound as I have a iPods for that)
 

Railman

TS Booster
I have a pair of Beats earbuds which came with my HTC. I am impressed with the sound quality, but what impresses most is the fact they are still working considering the rough treatment they get. Most headphones only last 6 months!