Where MS missed the boat, was MARKETING. Jobs, for better or worse, could be a new
"I can see ice cream to a Eskimo, in the middle of a snow storm" kind of a guy.
Granted, his software is pretty stable, doesn't suffer as many "hits" from virus type programs,
but, his market share in the OS isn't enough to make it worth their while so to speak.
His SMART idea, was to give-a-way Macs to thousands of schools for a reduced price
or free. Kids grew up using a Mac, wanted one for birthdays, graduation etc. Those kids
now adults introduce their kids to the Mac ecosystem. I don't own one, but, from what I
understand, their ecosystem is pretty good from the standpoint that pretty much anything you
do on one, is automatically duplicated, per se, on all of your devices.
I've played around with the OS on a VM...it's just a piece of software to me, but, their marketing
in Apple's early days, was genius.