Bizarre-looking deepfake memes are easy-to-make with online tools

Cal Jeffrey

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In a nutshell: A new fad is sweeping social media, particularly TikTok—deepfake memes. These viral videos feature various famous and unfamous personalities singing "Baka Mitai," a Karioki song heard in a few of the Yakuza video games.

The memes are relatively simple to make, and San Francisco video-editing startup, Kapwing, even created a step-by-step tutorial (below) showing how to do it. The method uses a target image, a template video, two Tar files, and a Python script. The how-to video has only been posted for less than a month and is already approaching half a million views.

Baka Mitai is not the only deepfake song springing up on TikTok. JVKE's "Upside Down" and Millie B's "M to the B," among others, have gotten memes of their own using this plug-and-play template.

The effects created by the process are eerie and unreal. In fact, if you are old enough to remember Matt Frewer as Max Headroom (below), the glitchy video effects in the Baka Mitai videos are quite reminiscent. So this technique is not likely to create any convincing disinfo clips.

Of course, any time deepfakes make headlines, discussion of possible misuse seems compulsory.

"There's a fine line between using deepfakes for entertainment and memes, and using them for harm," says Grace Windheim, Kapwing's YouTube channel manager. "In this tutorial, I'm saying, 'This is how you make this particular deepfake.' But the scary thing about the script is it can just be applied to make any type of deepfake you want."

Windheim's statement is a bit melodramatic since, as mentioned, the technique creates some very telltale artifacts. The results don't even approach the Uncanny Valley. Still, the ease at which the method can be employed is noteworthy.

If a couple of machine learning files and a few Python lines can produce silly-looking videos like these, just imagine what those with more sophisticated tools could do (and have done). Moreover, the means for making these memes are readily available, and anyone can learn to use them. As time goes on, more advanced AI models with user-friendly interfaces will inevitably become available.

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Deepfakes are 100% effective against people who don't understand Deepfake technology.

Every now and then I see really poorly done political attacks where it's obvious the lips don't sync with the audio.

Every now and then I see "better" fake videos.

Thing is: I know what to look for and many people don't.
 
This technology will eventually be used as a very powerful political weapon.
more like a political defense. "That wasn't me, that's a deepfake". And the better they get, the more believable that'll become.
 
I have a friend who paid for 1 year subscription for the Reface app. It works really well, and he particularly uses it on GIFs. I believe he spent $25 on it but there's a free version with a watermark or something.
 
While I am never in favor of suppression of free speech, I think the inherent danger the deep-fake video's present should cause the Congress to either outlaw them or require some kind of branding (visual) on the video stating it is a fake / altered video. Without that the entire concept of video evidence / testimony gets thrown out the window; something that is essential in the courts. While some might claim that only the uninformed would not be able to distinguish the difference, the quality of these has arisen so high that even the best trained eye might not know the difference and that is where the problem lies .....
 
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